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    The Best Work You May Never See: Mom Reaches Out To Her Jailed Son During Soccer Match In Initiative From Reporters Without Borders, The Good Company

    By SHOOTUpdated:No Comments103 Views

    French sports journalist Christophe Gleizes has been imprisoned in Algeria for over six months on unfounded charges. On December 3, the Tizi-Ouzou Court of Appeal upheld his seven-year prison sentence.

    To raise public awareness of this serious violation of press freedom, Reporters Without Borders (RSF), Christophe Gleizes’ mother Sylvie Godard, and Paris-based creative agency The Good Company interrupted a Coupe de France soccer match featuring Paris Saint-Germain, Gleizes’ favorite team, on Saturday, December 21, 2025, at the seventh minute.

    At the seventh minute, referencing the seven-year sentence handed down by the Court of Appeal, the commentators’ microphones went silent. With deep emotion, Christophe’s mother first addressed viewers, then her son, who watches BeIN Sports from his prison cell. Just before Christmas, she reassured him that he has not been forgotten.

    Her message was above all one of hope, reaffirming the tireless efforts by his supporters in France to secure his release. It also sparked mobilization among football fans, and more broadly all citizens, sports enthusiasts or not, and called for the signing of RSF’s petition.

    Independent French sports journalist and long-time contributor to So Foot and Society magazines among others, 36-year-old Christophe Gleizes is passionate about football and Africa.

    RSF is an international non-profit organization founded in 1985 to defend everyone’s right to free and reliable information. This right is essential for knowing, understanding, forming opinions, and acting with full awareness, both individually and collectively. Recognized as being in the public interest in France since 1995, RSF holds consultative status with the United Nations, UNESCO, the Council of Europe, and the International Organization of La Francophonie (OIF). Its mission is to promote freedom, pluralism, and independence in journalism, and to defend those who embody these ideals. Its mandate aligns with Article 19 of the Universal Declaration of Human Rights, as well as major declarations and charters on journalistic ethics, including the Munich Charter.

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    Credits

    Client Reporters Without Borders (RSF) Thibault Bruttin, managing director; Zoé Boissel, director of communications & engagement; Chloé Le Goff, communications manager; Eva Chido, communications officer. Agency The Good Company, Paris Luc Wise, CEO & founder; Julien Quidor dit Pasquet, managing director; Nicolas Gadesaude, Hadi Hassan-Helou, creative directors; Antoine Blondet, art director/copywriter; Julien Moulin, copywriter/art director; Marion Maringe, head of strategy. Visual and Sound Production So Foot Video Editing Yann Lesteven

    Media Type:Film: Short
    Video Tags:Reporters Without BordersThe Good Company



    Top Spot of the Week: Director Steve Rogers, VCCP Get “Homesick” For Cadbury

    Thursday, January 15, 2026

    Cadbury Dairy Milk has unveiled “Homesick,” a spot from London agency VCCP directed by Steve Rogers via Biscuit Filmworks x Revolver in collaboration with VCCP’s global content creation studio Girl&Bear.

    The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform “There’s a Glass & a Half in Everyone.”

    “Homesick” tells the story of two sisters separated by 6,000 miles. Set against the neon glow of Kuala Lumpur, the film opens with the older sister calling home. After the call ends, she reaches for an envelope--an eagerly awaited piece of home--and discovers a Cadbury Dairy Milk chocolate bar lovingly wrapped inside. There’s just one twist: her younger sister has already eaten a generous portion of it. A tiny alien sticker holds together what remains of the bar, an unmistakable signature of sibling mischief. It’s a small, human moment--tender, funny and instantly relatable--capturing the way even imperfect gestures can mean everything when you’re far from home.

    The campaign was created by VCCP creatives Emma Jackson and Aly Lane and aims to reinforce Cadbury’s role as a fabric-of-the-nation brand--one that understands and reflects the emotional connections people share every day. As loneliness rises and feelings of belonging decline, Cadbury believes these small acts of generosity have never been more meaningful or more relevant.

    The film will run across TV, VOD and YouTube.

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