Facebook Twitter Instagram LinkedIn RSS
    Facebook Twitter Instagram LinkedIn RSS
    SHOOTonline SHOOTonline SHOOTonline
    Register
    • Home
    • News
      • MySHOOT
      • Articles | Series
        • Best work
        • Chat Room
        • Director Profiles
        • Features
        • News Briefs
        • “The Road To Emmy”
        • “The Road To Oscar”
        • Top Spot
        • Top Ten Music Charts
        • Top Ten VFX Charts
      • Columns | Departments
        • Earwitness
        • Hot Locations
        • Legalease
        • People on the Move
        • POV (Perspective)
        • Rep Reports
        • Short Takes
        • Spot.com.mentary
        • Street Talk
        • Tool Box
        • Flashback
      • Screenwork
        • MySHOOT
        • Most Recent
        • Featured
        • Top Spot of the Week
        • Best Work You May Never See
        • New Directors Showcase
      • SPW Publicity News
        • SPW Release
        • SPW Videos
        • SPW Categories
        • Event Calendar
        • About SPW
      • Subscribe
    • Screenwork
      • Attend NDS2024
      • MySHOOT
      • Most Recent
      • Most Viewed
      • New Directors Showcase
      • Best work
      • Top spots
    • Trending
    • NDS2024
      • NDS Web Reel & Honorees
      • Become NDS Sponsor
      • ENTER WORK
      • ATTEND
    • PROMOTE
      • ADVERTISE
        • ALL AD OPTIONS
        • SITE BANNERS
        • NEWSLETTERS
        • MAGAZINE
        • CUSTOM E-BLASTS
      • FYC
        • ACADEMY | GUILDS
        • EMMY SEASON
        • CUSTOM E-BLASTS
      • NDS SPONSORSHIP
    • Contact
    • Subscribe
      • Digital ePubs Only
      • PDF Back Issues
      • Log In
      • Register
    SHOOTonline SHOOTonline SHOOTonline
    Home » The Best Work You May Never See: Street Artist Sarah Bracken Soper Shines A Light On Homelessness In Ireland

    The Best Work You May Never See: Street Artist Sarah Bracken Soper Shines A Light On Homelessness In Ireland

    By SHOOTTuesday, November 5, 2024No Comments507 Views
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    A mural that shines a light on the issue of family homelessness in Ireland has been unveiled in Dublin’s Temple Bar. It was created by street artist and activist Sarah Bracken Soper to raise awareness of the work and fundraising efforts of homelessness charity Focus Ireland.

    Known for addressing social, cultural and climate justice issues, Soper’s artwork in this case is designed to be thought-provoking and start a conversation around the urgent issue of homelessness in Ireland. Taking inspiration from the fact that family homelessness can often be an unseen issue, the piece features two women locked in an embrace, with one clearly visible while the other appears as a shadow. The figure that is “seen” represents the empathy and generosity of the Irish public while the “unseen” shadow figure embodies the mothers of the thousands of families trapped in hidden homelessness. The creation of the mural coincided with a “sleepout” in Dublin highlighting the homelessness crisis and was featured on Irish news.

    At present 14,486 people including 2,099 families and 4,419 children are currently experiencing homelessness in Ireland. Many of these families are based in unsuitable emergency accommodation, where living spaces can be confined to one room. The effects of this crisis are deeply felt all year round, and every day spent without a place to call home takes away a child’s sense of security and belonging.

    Explaining why she was drawn to the issue of family homelessness, Sarah said, “I believe that the creation of art is an essential process in our understanding of the world, and a crucial tool for change and recovery. I hope anyone experiencing homelessness today in our society is able to draw some comfort from knowing there are many of us who care and are willing to take action.”

    Jesse Wiesblatt of Focus Ireland explained why the scale and location of the mural in the center of Dublin is significant: “We all hear the reports of rising homelessness figures, and there are certain aspects of homelessness that are visible. But what most people don’t realize is that the numbers reported on a monthly basis only reflect the number of people accessing emergency accommodation.

    This film captures the mural and is part of the overall campaign that seeks to raise awareness of homelessness–and raise funds to combat it.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2024-11-07)
    Credits

    Client Focus Ireland Jesse Wiesblatt, Julia Smith. Creative The Brill Building Peter Snodden, creative & installation lead, campaign creative; Eleanor McCarthy, project lead; John McMahon, Laurence O’Byrne, Shane O’Riordan, Gayle Briody, campaign creatives; Sarah Bracken Soper, artist; Johnny Savage, photographer; Derek Burke (Go Hire), logistics; Luke Sweetman, camera; David Christopher Lynch, camera, edit, motion & grade; Roisin Keown, executive creative director.

    Genre:Documentary
    Media Type:Film: Short
    Video Tags:Sarah Bracken Soper



    The Best Work You May Never See: NFL Playoff Momentum Builds As Canadian Fans Change Writing On The Walls From “No” To “Go Bills”

    Wednesday, January 14, 2026

    Mosaic North America has been named Canadian agency of record for the Buffalo Bills. The partnership focuses on growing the NFL football team’s fan base in Canada, with Mosaic leading strategy and creative in-market, and deepening the team’s connection with Bills Mafia north of the border.

    Mosaic’s debut work for the team is a Toronto-wide playoff activation that transformed familiar “Post No Bills” signage into bold “Go Bills” rally cries across the city. Launched overnight following the end of the regular season, the campaign replaces hoarding walls with large-scale street tags across Toronto — from Queen West and Little Italy to the Distillery District and the West Don Lands — creating a mysterious, highly visible rally cry tied to the Buffalo Bills’ playoff push.

    Each installation features a QR code that drives fans to a dedicated landing page, where they can sign up for Buffalo Bills Canada communications and enter a playoff contest offering flights, hotel, and game tickets. One winner is selected each weekend for every round the team remains in the postseason, allowing the campaign to evolve in real time alongside the playoff run.

    The work taps into a long-standing truth about the franchise: Ontario is already a meaningful part of the Buffalo Bills’ fan base. On any given game day, Ontarians accounted for an estimated 20% of attendees at Highmark Stadium, home to the Bills. With the NFL encouraging northern teams to expand their fan bases beyond the U.S., Mosaic’s mandate is to build fandom and engagement in Canada by meeting fans where they already show up.

    “The goal with this campaign was to create a kind of love letter to fans, from fans. Something they could feel part of,” said Dan Berzen, creative... Read More

    No More Posts Found

    MySHOOT Profiles

    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    Previous ArticleBarilla, LePub Navigate Subway Commute To “Togetherness”
    Next Article NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
    SHOOT

    Add A Comment
    What's Hot

    Joachim Trier and Eskil Vogt Find A Home In “Sentimental Value”

    Thursday, January 15, 2026

    Location Lensing In L.A. Declines In 2025

    Thursday, January 15, 2026

    David Linde Named Sundance Institute CEO

    Thursday, January 15, 2026
    Shoot Screenwork

    Top Spot of the Week: Director Steve Rogers, VCCP Get “Homesick” For Cadbury

    Thursday, January 15, 2026

    Cadbury Dairy Milk has unveiled “Homesick,” a spot from London agency VCCP directed by Steve…

    The Best Work You May Never See: NFL Playoff Momentum Builds As Canadian Fans Change Writing On The Walls From “No” To “Go Bills”

    Wednesday, January 14, 2026

    Team One and Director Frédéric Planchon Go “Miles & Miles” For Emotional Sanctuary To Launch The Electric 2026 Lexus RZ

    Tuesday, January 13, 2026

    The “A” In AI Stands For Awkward In Tongue-in Cheek Parody Ads Featuring The Jonas Brothers For Almond Breeze

    Monday, January 12, 2026

    The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960.

    Today's Date: Fri May 26 2023
    Facebook Twitter Instagram LinkedIn RSS
    More Info
    • Overview
    • Upcoming in SHOOT Magazine
    • Advertise
    • Privacy Policy
    • SHOOT Copyright Notice
    • SPW Copyright Notice
    • Spam Policy
    • Terms of Service (TOS)
    • FAQ
    STAY CURRENT

    SUBSCRIBE TO SHOOT EPUBS

    © 1990-2021 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.
    • Home
    • Trending Now

    Type above and press Enter to search. Press Esc to cancel.

    Type above and press Enter to search. Press Esc to cancel.