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    The Best Work You May Never See: The Shipyard, Director Richard Bullock Get “Huge” For Elephant Valley At San Diego Zoo Safari Park

    By SHOOTNo Comments187 Views

    San Diego Zoo Wildlife Alliance and independent ad agency The Shipyard have launched “This Is HUGE,” a campaign celebrating Elephant Valley at the San Diego Zoo Safari Park, the largest expansion in Zoo history.

    The work is built around a simple truth: standing next to something truly enormous changes your perspective. The cinematic campaign invites audiences to feel the gravity of being alongside a 10,000-pound elephant, nature’s “gentle giants,” giving folks that “whoa” moment before they ever visit.

    Notably, the campaign avoids CGI and AI visuals, relying instead on real elephants, real environments, and cinematic production to capture scale in an authentic way.

    This hero spot was directed by Richard Bullock of production company Hungry Man.

    Will Gelner, chief creative officer at The Shipyard, said, “Standing beside an elephant changes you. It instantly shifts your perspective and reminds you how incredible the natural world really is. ‘This Is HUGE’ captures that emotional truth and scales it across every touchpoint, so audiences feel the magnitude of Elephant Valley before they ever arrive.”

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    Credits

    Client San Diego Zoo Shawn Dixon, CEO; David Miller, chief marketing officer; Damien Lasater, director, creative services; Shelley Patchin, sr. director, integrated marketing. Agency The Shipyard Will Gelner, chief creative officer; Kerry Krasts, executive creative director; John Risser, creative director; Kevin Lukens, Schuyler Vanden Bergh, associate creative directors; Liz Ross, VP of production. Production Company Hungry Man Richard Bullock, director.

    Media Type:Commercial: Television
    Video Tags:Hungry ManRichard BullockThe Shipyard



    Team One and Director Sebastian Strasser Create “The Last Real Man” For The RealReal

    Monday, April 13, 2026

    Isn’t it nice to know that some things are still real?

    In a world increasingly crafting fakes, replicas, and perfectly rendered simulations, there are fewer and fewer places that still celebrate authenticity.

    On a day dedicated to lighthearted hoaxes and twists of fate, it seemed a perfect time to release a film that explores what’s real, and not.

    That tension sits at the center of “L’ultimo Uomo Reale” (“The Last Real Man”), a new film from Team One and director Sebastian Strasser, in partnership with the marketplace for authenticated luxury resale, The RealReal.

    Conceived as a response to The RealReal’s 2024/25 “Ask Yourself What’s Real” campaign theme, the film pushes that question further, by exploring the growing tension between perception and reality in today’s digital world.

    At a moment when much of the industry is using AI to scale content, this work flips the lens—using it as both subject and storytelling device. A humorous, slightly unsettling take for anyone who still values the real thing.

    Directed and rendered by Strasser, the piece constructs a hyper-real world that feels convincingly human—until it begins to fracture. Subtle glitches give way to a full unraveling, exposing a carefully engineered illusion.

    “We’re moving into a world where ‘real’ is no longer a baseline—it’s a premium,” said Chris Graves, Chief Creative Officer, Team One. “We wanted to create a story that lets the illusion hold just long enough to feel convincing—then disrupt it, so you’re forced to reconsider what you’re actually looking at. Because what carries value now isn’t just craft. It’s credibility.”

    Team One was inspired by The RealReal’s authentication process... Read More

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