Travel Oregon, in partnership with creative agency Wieden+Kennedy Portland, has launched “The State of OR,” a campaign designed to entice new travelers to visit the state, while also reminding existing Oregonians what makes the state so remarkable. At the center of the campaign is the idea that Oregon is a diverse and expansive state full of contrasts, spread across seven distinct regions all in one place: cities or forests, relaxation or adventure, outdoors or nightlife, local charm or big city flair, the rugged or refined.
And it’s not an either/or proposition as reflected in this 60-second spot directed by Janssen Powers via Slime Mold Productions. You can experience and enjoy all of the contrasting attractions and qualities. Shot and produced entirely in Oregon, the work reveals a truth about the world that is bigger than one state alone–that contrasts can coexist, that differences can spark not division but rather curiosity, discovery and possibilities. Oregon is both a place and a way of thinking that broadens the way we look at the world around us.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2026-02-13)
Credits
Client Travel Oregon Agency Wieden+Kennedy (W+K) Portland Karl Lieberman, global chief creative officer; Andy Lindblade, chief strategy officer; Pierre Jouffray, Derek Szynal, executive creative directors; Titania Tran, copywriter; Brad Trost, sr. art director; Orlee Tatarka, head of production; Hayley Goggin, executive producer; Chrissy Wamsher, sr. producer; Christina Kim, head of creative operations; Lauren Walker, creative operations manager; Emily Westmoreland, creative coordinator; Anthony Holton, brand strategy director; Blake Smoral, sr. strategist; Alicia Kuna, head of design/ops + production. Production Company Slime Mold Productions Janssen Powers, director; Rob Hauer, DP; Zoe Schrepel, exec producer; Gwyn Fletcher, line producer; Chandler Vinar, production designer. Editorial Joint JB Jacots, Ling Chua, editors; Micole Joyner-Cottle, assistant editor; Annie Maldonado, managing director; Ciaran Birks, Brandon Marx, post producers. . Photographer/Illustrator Gritchelle Fallesgon, photographer. VFX Joint Annie Maldonado, managing director; Tina Starkweather, VFX exec producer; Ciaran Birks, Brandon Marx, VFX producers. Color Trafik Daniel de Vue, colorist; Geoff Linville, color producer. Music South Charles Humenry, composer; Dan Pritikin, creative director; Ann Haugen, exec producer; Alina Fox, producer. Song: “Travel Oregon” Sound Design Field Day Sound Noah Woodburn, sound designer; Leslie Carthy, exec producer. Audio Post Field Day Sound Noah Woodburn, audio mixer; Leslie Carthy, exec producer.
A new regional campaign for Old National Bank from its longtime agency, Chicago-based Schafer Condon Carter, includes this “Bubble Wrap” spot which features a customer so obsessed with protection she arrives cloaked head-to-toe in bubble wrap only to find Old National Bank’s fraud protection and financial strategies already have her covered.
Jeff Tomsic directed the :30 via Community Films, part of a package of commercials with a comedic touch yet keeping in line with the longstanding “Get Old” premise, underscoring the experience of the bank as a virtue, helping to build reliability and a bond of trust with customers.
“Old National Bank isn’t just inviting customers to ‘Get Old.’ It’s making the case for why staying power matters,” said Craig Miller, chief creative officer at Schafer Condon Carter. “The campaign is rooted in the belief that trust compounds over time and that consistency is a competitive advantage. We’re creating work that entertains, but what truly resonates is the promise underneath: that banking should feel steady, personal and built to last. That belief shapes not only the story we tell but also how we tell it. We’ve worked with the same production partners year after year because that level of consistency matters.”
The new work will run regionally beginning this week in the bank’s core markets of Chicago, Indianapolis, Minneapolis and Nashville, as well as its expansion markets of Detroit, Grand Rapids, Louisville, Lexington, Milwaukee and St. Louis.
Warning: Undefined variable $props in /var/www/html/Shootonline/wp-content/themes/smart-mag-child/partials/single/social-share-bot.php on line 24
Warning: Trying to access array offset on value of type null in /var/www/html/Shootonline/wp-content/themes/smart-mag-child/partials/single/social-share-bot.php on line 24
