Having one too many drinks can lead to poor judgment. Poor judgment leads to embarrassing situations that you wish hadn’t happened, like texting an ex, coming home with two separate shoes, or worse.
In this humorous campaign, unbuzzd–a scientifically backed beverage that accelerates alcohol metabolism, restores mental clarity, and reduces hangover symptoms after having one too man–captures that uncomfortable, all-to-familiar feeling. The campaign promotes unbuzzd’s sobering effects. Unlike other products focused on pre-partying or hangover recovery, unbuzzd helps you sober up in the moment.
The campaign, from indie New York agency Six+One, uses embarrassing moments as a catalyst for using unbuzzd. “The Sobering Experience” utilizes two 30-second spots–directed by Charlie Hill via production company Blood Films–to bring the point home that unbuzzd is your wingman when it’s time to sober up. In this spot, a man in a suit comes home, tired and buzzed. He plops down on the couch, takes off one shoe, then the other–but the other shoe is a sparkly boot that has him perplexed; he’s not quite sure how it got on his foot.
The ad ends with, “This sobering experience brought to you by…unbuzzd.”
