Two-time Academy Award winner Adrien Brody stars in this TurboTax Super Bowl spot titled “The Expert.”
Directed by Craig Gillespie of MJZ for agency R/GA, the 45-second in-game ad, slated to air just before halftime, plays on the concept that taxes are pure drama. When Brody signs on to play TurboTax expert “Janet,” he’s fully prepared to tap into the emotional agony and pain of tax season…until he learns there’s no drama to be found. Unfortunately for the drama-loving Brody–but fortunately for everyone else–taxes are now drama-free when a TurboTax expert handles them for you.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2026-02-06)
Credits
Client Intuit TurboTax Agency R/GA Tiffany Rolfe, chair & global chief creative officer; Ari Halper, global head of creative excellence; Ryan O’Keefe, group creative director; Adrien Bindi, creative director; Mike Lopez, Isaac Weeber, associate creative directors; Felipe Mahalem, technical director, studio arts; Michelle Passe, visual designer; Jesse Brihn, VP head of content production; Benjy Greenberg, executive content producer; Abbie Noon, executive content producer; Yael Cesarkas, SVP executive strategy director, U.S.; Chase Reyes, strategy director; Hallie Humbert, strategist. Production Company MJZ Craig Gillespie, director; David Zander, president & exec producer; Noah Goldsmith, exec producer; Robert Helphand, head of production, Martha Davis, producer; Cameron McMillan Grant, production supervisor; Christian Van Fleet, 1st assistant director; Masanobu Takayanagi, DP; Jamie Vickers, production designer. Production (Canada) Radke Scott Mackenzie, VP/exec producer; Tony DiMarco, exec producer/head of production services; Mollie Rolfe, producer; Steven Goetz, production manager; Christina Bryson, production coordinator; Claire McCallum, Radke production coordinator; Zachary Orwan, talent coordinator; Francois Jordaan, production designer; Caitlyn Wright, Michelle Lyte, wardrobe stylists; Ana Sorys, Christine Kohut, hair & makeup. Editorial Cabin Chan Hatcher, primary editor; Astrid Cendeno-Franco, sr. cutting assistant; Noelle Lucien, Ellie Pettit, producers; Hope DuHaime, exec producer; Lisa Barnable, head of production. VFX & Finishing Parliament Nathan Kane, Siro Valente, VFX supervisors; Jade Kim, 2D creative lead; Andrew Emergon, Sahley (Forbito) Jahanashahi, Luke Bedilion, Edgar De La Torre, creative team; Anna Kravtsov, exec producer; Aiste Akelaityte, Aidan Erbter, producers. Color Company 3 Tom Poole, colorist; Nick Krasnic, color producer. Audio Record & Mix Lime Studios Joel Waters, Ben Tomastik, engineers; Mia Perfetti, Kris Huayata, assistant engineers; Susie Boyajan, exec producer. Music Score A Score Steve Sopchak, Miles Hankins, Dan Rosen, composers; Jordan Passman, exec producer; Max Ferguson, music producer.
Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.
Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”
Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.
“Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.
