Animated commercial set to the theme song of the Pink Panther. A police man is walking around noticing various items painted pink in an otherwise black and white setting. The pink panther walks out from behind a tree with a paint brush. He touches a fountain, and a fish tank and the water turns pink. He motions to touch a fire hydrant, but loses steam until he sees a table with pink packets on it. He approaches and pours the contents of one packet into his mouth. Completely refreshed he paints a mural of Sweet’N Low “Think Pink” on the side of a building.
Credits
Agency: Pedone & Partners Advertising Tom Cook, creative director; Shayne Millington, art director; Carolyn Oppenheim, copywriter; Matthew Pedone, producer. Production Company: Hornet Inc.,Flux Animation JJ & Maithy, directors/animators/3-D modelers; Michael Feder, executive producer; Andrew Isaacson, producer; Christian DeCastro, animator; Satoshi Harada, 3-D modeler; Anita Chao and Jeremy Lusk, editors.,Brent Chambers, Mike Howie, Raymond McGrath and Dave Butler, 2-D animators. Sound Design: Pomann Sound Bob Pomann, sound designer/audio mixer.
Video Tags:Sweet N' Low
Bupa, Redwood@AMV London, Documentary Filmmaker Dorothy Allen-Pickard Tell “Health Stories”
International healthcare company Bupa has launched “Health Stories,” a global campaign aimed at breaking down the barriers that prevent people from talking about their health.
The reluctance of people to open up about health is a global issue across countries, cultures and socio-demographic groups. But speaking up about health concerns can help people access medical and emotional support earlier, reduce feelings of stress and isolation, and can lead to improved outcomes.
Developed in partnership with creative agency Redwood@AMV, the campaign invited six people on their own unique health journeys to share the moment they first opened up about their condition.
The campaign offers intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative long-term positive effects. These include navigating chronic conditions like Crohn’s disease and endometriosis, living with ADHD or limb difference, and surviving cancer--alongside a powerful account from Black Ferns international rugby player Ruby Tui on mental health.
The launch comes as new research from Bupa reveals that 82% of people believe that talking about health experiences can support physical and mental health. Despite this, nearly one in two people (49%) say they have avoided addressing a health concern. Of those, over a third (39%) did so because they didn’t think it was serious, or were unsure if they needed a healthcare professional, and a quarter (24%) due to embarrassment or stigma.
Shot by documentary filmmaker Dorothy Allen-Pickard, the aim of the films--including this two-minute piece--is to drive awareness and spark new conversations about health around the... Read More
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