This Super Bowl spot finds former NFL star and current football broadcaster Terry Bradshaw on a crazy adventure to remove a stain on his shirt so that he can go back on air in the TV studio.
Nylon Studios served as music/sound house on this Tide ad directed by Max Sherman of Anonymous Content for Saatchi & Saatchi NY.
Client Tide Music/sound: Nylon Studios, New York Adam Moses, composer; Rob Ballingall, sound designer; Hamish Macdonald, global EP; Christina Carlo, NY EP. Audio Post: Heard City, New York Philip Loeb, mixer Agency: Saatchi & Saatchi New York Production: Anonymous Content, Culver City, Calif. Max Sherman, director
Olivia Wilde directed a trio of “Mac to School” spots for Apple and agency TBWA\Media Arts Lab, Los Angeles, including this “Pointed” film in which a student laid out in his dorm room upper bunk bemoans the seemingly overwhelming task before him--having to make sense of voluminous biochemistry class notes and somehow distilling them down to their essence. However, a fellow student working from his lower bunk roost is able to do just that with relative ease, deploying Summarize in Writing Tools, powered by Apple Intelligence, on his MacBook Air. Key points from extensive class notes become readily accessible. Wilde, who's directed such features as Booksmart and Don't Worry Darling, helmed the Apple campaign via production house Anonymous Content. The spots were lensed by Oscar-winning (Mank) cinematographer Erik Messerschmidt. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/05/14114312/Mac-Pointed-Apple.mp4"][/video] Read More
