A not-so-grand circle of critics–who for years have been scoring media points by taking NBA superstar Kevin Durant to task–is finally silenced when the Golden State Warriors win the NBA world championship with Durant named the Finals MVP.
Titled “Debate This,” the Nike spot debuted right after Game 5 of the Finals on Monday night (6/12), in which the Warriors clinched the title.
Tim Godsall of Anonymous Content directed the commercial for Wieden+Kennedy, Portland, Ore.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, creative directors; Dan Viens, interactive director; Josh Bogdan, copywriter; Pedro Izique, art director; Matt Hunnicutt, integrated production director; Jake Grand, sr. integrated producer; Candice Harbour, production associate; Reid Schilperoort, Nathan Goldberg, Andy Lindblade, strategy. W+K Studio Tim O’Brien, Deb Lee. Emily Norman, creative management. Production Anonymous Content Tim Godsall, director; Eric Stern, exec producer; Brady Vant Hull, line producer; Darko Suvak, DP. Editorial Arcade Geoff Hounsell, editor; Laura Sanford, assistant editor; Alexa Atkin, post producer; Damian Stevens, managing partner; Crissy DeSimone, exec producer. VFX, Design & Color The Mill Anastasia Von Rahl, exec producer; Alana Giordano, production coordinator; John Shirley, lead artist; Phil Millberger, Flame artist; Adam Scott, colorist; Thatcher Peterson, exec producer/color; Diane Valera, color producer. Music/Sound Design Barking Owl Kelly Bayett, creative director/partner; Ashley Benton, producer; Morgan Johnson, sound designer; Houston Fry, music sweetening. Licensed music: “Shimmy Shimmy Ya” by Old Dirty Bastard Audio Post Lime Studios Zac Fisher, mixer; Susie Boyajan, exec producer.
Valentine’s Day is all about the celebration of love, but not only the candle-lit, hand-holding, couples-only kind; it’s also for groups of friends, too. Clash of Clans is “clashifying” familiar romantic comedy tropes into heartfelt Clash bromances.
Groups of friends who clan together can drift apart. Life happens, schedules misalign and those who once clashed together leave their clan hanging. This campaign film, created by DAVID New York, shows these players reuniting by reimagining famous romantic scenes. In one scene, a group of friends stands outside a friend’s window with a phone playing iconic sounds from the game, calling out to their bro and pleading with him to come back to the clan. In another, two friends surprise a friend at his door, holding up signs inviting him to return to playing the game together. The next sequence shows in-game characters embodying that same spirit of bromance, by putting aside their rivalries to help each other compete in Clan Wars.
“Rom-coms have always shown us how powerful emotional storytelling can be. For this campaign, we reimagined those classic tropes to celebrate friendship and connection in a way that feels playful, heartfelt, and true to the world of Clash of Clans,” said Andre Toledo, chief creative officer at DAVID New York.
Production was handled by Gravy Films, with Crobin Leo as the director.
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