This :90 extended version of Booking.com’s Super Bowl spot stars Tina Fey–and “body doubles” she’s hired–to showcase all the Tina Feys she can be, each one suited to a different destination on Booking.com. What an opportunity to discover your diverse personas and match them with different places to travel. Imagine who you could become once you get where you’re going–with options that include hotels, vacation rentals and other unique properties. Comedic cameos by performers who are the other Tinas range from none other than Jane Krakowski and Jack McBrayer (Fey’s 30 Rock cohorts) to Glenn Close (Fey’s nemesis) and even Sasquatch.
Creative for the campaign was developed by agency Zulu Alpha Kilo, with MJZ’s Nick Ball serving as director.
CreditsClient Booking.com Agency Zulu Alpha Kilo Zak Mroueh, creative chairman; Tim Gordon, chief creative officer; Jacob Gawrysiak, creative director/art director; George Ault, creative director/writer; Emily Garvey, head of strategy; Spencer MacEachern, strategy director; Jacob Herman, sr. producer. Production Company MJZ Nick Ball, director; David Zander, president; Noah Goldsmith, exec producer; Jennifer Gee, exec director of production; Karen Chen, line producer; Lynda de Zorzi, Beth Schiffman, production supervisors; John Lowe, 1st AD; Lachlan Milne, DP; Andy Reznik, production designer. Production Services The Lift Avelino Rodriguez, founding partner; Jose Barrera, managing director; Magali Sagarra, sr. producer; Liliana Huacuja, production manager; Andrea Araiz, production coordinator; Luciano Lasca, production designer; Chela Olea, hair & makeup; Paola Alfaro, wardrobe stylist; Adrian Gallardo, 1st AD (Mexico). Editorial Final Cut Joe Guest, lead editor; Sarah Roebuck, exec producer; Patrick Coleman, secondary editor; Alyce Muhammad, assistant editor; Sue Romweber, producer; Nadia Nugent, production coordinator. VFX House of Parliament Enca Kaul, founder/partner; Nathan Kane, partner; Anna Borysewicz, Kate Matos, producers; Keith Sullivan, VFX supervisor; James Cudahy, VFX assistant. Sound Barking Owl Kelly Bayett, founder & creative director; Ashley Benton, executive creative producer; Gus Koven, audio engineer; Stuart St. Vincent Welch, sound designer. Music Stare Crazy Jonathan Dreyfus, Amy Anderson, founders, composers, CEOs; Daniel Müller, composer & engineer. Celebrity Talent Smarts Mike DaRe, managing director, U.s.; Sheila Hozbari, executive director, U.S.; Jane Boera, digital executive.
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More