Kathryn Hahn stars as CEO of a Wild West outlaw posse in new HubSpot campaign from 72andSunny New York.
In this “Saloon Doors” spot directed by Tony Yacenda of production house SMUGGLER, Hahn equates the efficacy of HubSpot CRM and all of its tools to that of trusty saloon doors–intuitive, flexible and outperform the competition. HubSpot resources can thus be relied ton to help to transform her outlaw business into a well-oiled machine.
In a joint statement, 72andSunny NY creative directors Clare Jensen and Whitney Yando shared, “It’s exciting to evolve the creative into the world of Wild West outlaws! There are so many fun tropes and storytelling opportunities — CEO Kathryn can go from leading a stagecoach acquisition campaign to presiding over a competitive sales duel, with full trust in HubSpot CRM to fuel her company’s growth. It’s not every day that a B2B brand plays in such imaginative worlds, and we’ve loved partnering with HubSpot to differentiate its brand — with humor and humanity.”
Amy Marino, head of global brand marketing at HubSpot, added, “Through the lens of Kathryn’s fictional outlaw enterprise, we highlight how HubSpot’s robust offering across marketing automation, sales tracking, and customer support can help any organization win the Wild West of running a business.”
CreditsClient Hubspot Agency 72andSunny New York Clare Jensen, Whitney Yando, creative directors. Production SMUGGLER Tony Yacenda, director; Paula Huidobro, DP. Editorial Arcade Edit Ali Mao, editor. VFX/Color ArtJail Music Orbital Sound Design Henry Boy Audio Post Heard City
Director Gary Freedman, adam&eveDDB Bring The Power Of Lloyds’ Banking App To A Daddy-and-Daughter Day
U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this “Daddy Daughter” :60 in which a father and daughter enjoy a day together--with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when he’s about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says that’s all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app--being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once they’ve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall “The Power to do it all” campaign that’s designed to show how Lloyds’ revitalized mobile banking app puts the power of finance in people’s hands--for everyday banking and beyond.
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