Director Paul Briganti–known for his work on Saturday Night Live, Adam Ruins Everything and Upright Citizens Brigade–directed a series of shorts to introduce William Grant & Sons’ Fistful of Bourbon. Produced by Tool of North America for agency Quaker City Mercantile, the campaign includes this tongue-in-cheek Spaghetti Western trailer. This is one of several films just rolled out across social media, streaming platforms and on the Fistful of Bourbon website.
The Fistful of Bourbon trailer and shorts star Frank Garcia (writer, actor, director with Upright Citizens Brigade) and George Basil (a regular on HBO’s Crashing).
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Credits
Client William Grant & Sons/Fistful of Bourbon Agency Quaker City Mercantile, Philadelphia Joe Conti, producer; Jerry Stifelman, Ron Pushkar, creative directors. Production Tool of North America Paul Briganti, director; Nancy Hacohen, managing director live action/executive producer; Kelly Christensen, line producer; Amy DeLossa, Ian Falvey, heads of production; Wyatt Troll, DP; Dave Corey, production designer. Editorial Cut + Run Sean Stender, editor; Amburr Faris, exec producer; Jared Thomas, sr. producer. VFX Jogger, Santa Monica, Calif. Andy Brown, Diana Cheng, producers. Audio Post Lime Studios, Santa Monica Tom Paolantonio, mixer.
Disney invites audiences into a heartwarming original story with A Disney Holiday Short: Best Christmas Ever, directed by Academy Award® winner Taika Waititi via production company Hungry Man. Premiering on Disney+ and online, and featuring the voice of John Goodman as Doodle, the short serves as the creative centerpiece of Disney’s new “Make Someone’s Holiday Magic” campaign.
At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year. Renowned Walt Disney Animation Studios animator Eric Goldberg, the creator of beloved Disney characters such as Genie from Aladdin (1992), acted as an advisor on the animation of the short in collaboration with Untold Studios, Hungry Man and creative agency adam&eveDDB.
This short follows last year’s Emmy®-nominated, A Disney Holiday Short: The Boy & The Octopus, also directed by Waititi, whose numerous Disney credits include Marvel Studios’ Thor: Ragnarok (2017) and Thor: Love and Thunder (2022), and Searchlight Pictures’ Jojo Rabbit (2019), for which he won an Oscar® for Best Adapted Screenplay.
“What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,”... Read More
