Director Paul Briganti–known for his work on Saturday Night Live, Adam Ruins Everything and Upright Citizens Brigade–directed a series of shorts to introduce William Grant & Sons’ Fistful of Bourbon. Produced by Tool of North America for agency Quaker City Mercantile, the campaign includes this tongue-in-cheek Spaghetti Western trailer. This is one of several films just rolled out across social media, streaming platforms and on the Fistful of Bourbon website.
The Fistful of Bourbon trailer and shorts star Frank Garcia (writer, actor, director with Upright Citizens Brigade) and George Basil (a regular on HBO’s Crashing).
CreditsClient William Grant & Sons/Fistful of Bourbon Agency Quaker City Mercantile, Philadelphia Joe Conti, producer; Jerry Stifelman, Ron Pushkar, creative directors. Production Tool of North America Paul Briganti, director; Nancy Hacohen, managing director live action/executive producer; Kelly Christensen, line producer; Amy DeLossa, Ian Falvey, heads of production; Wyatt Troll, DP; Dave Corey, production designer. Editorial Cut + Run Sean Stender, editor; Amburr Faris, exec producer; Jared Thomas, sr. producer. VFX Jogger, Santa Monica, Calif. Andy Brown, Diana Cheng, producers. Audio Post Lime Studios, Santa Monica Tom Paolantonio, mixer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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