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    Tool’s Phillip Montgomery Directs “Reasons To Ride” For Uber, MADD

    By SHOOTUpdated:No Comments3335 Views

    Uber, Mothers Against Drunk Driving (MADD) and Tool of North America teamed on a campaign that calls attention to the all-too-common excuses for drunk driving, replacing them in this spot with “Reasons To Ride” other forms of transit ranging from Uber to train or bus.

    Tool’s Phillip Montgomery directed this public service message which contrasts scenes of people giving a reason for driving drunk with scenes of Uber, train and bus drivers echoing the same “excuses”–except they’re reasons for riding transportation provided by a sober driver.

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    Credits

    Client Uber, Mothers Against Drunk Driving Agency In-house at Uber Paulie Dery, executive creative director; Rian O’Neill, creative director; Bryan Evans, art director; Meg Gallagher, copywriter; Tim Chi, Sam Heller, producers. Matt Dernlan, motion graphics; Will Gurney, Yussef Kuri, Nick Silver, strategy. Production Tool of North America Phillip Montgomery, director; Dustin Callif, managing partner; Nancy Hacohen, managing director; Brad Johns, exec producer; Sean Bagley, DP; Denise Rochietti, line producer. Editorial Beast Tim Brooks, editor.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:MADDPhillip MontgomeryTool of North AmericaUber



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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