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    Top Spot of the Week: Ad Council, R/GA, Director Luke Gilford Find “A Place To Call Home” For LGBTQ+ Community

    By SHOOTUpdated:No Comments671 Views

    The Ad Council is launching a national effort to address LGBTQ+ discrimination across the country. The new initiative is part of its Emmy-winning “Love Has No Labels” campaign and comes at a pivotal time: Nearly a decade after marriage equality passed nationally, LGBTQ+ hate and violence are on the rise, and more than half of states still do not offer critical protections for LGBTQ+ people across fundamental areas such as housing and public services.

    Created pro bono by R/GA and directed by filmmaker Luke Gilford via production company Golden LA, the “American Dreams” PSAs seek to bring together people from all walks of life to not only raise awareness of LGBTQ+ discrimination but share real-life experiences that drive people to take action to break down the barriers many LGBTQ+ people continue to face every day.

    This PSA, “A Place To Call Home,” shows the housing discrimination LGBTQ+ folks face, in effect denying the American Dream of having a home to call your own.

    “No one should face discrimination because of who they are,” said Ad Council president and CEO Lisa Sherman. “There is more that unites us than divides us, and this new campaign was designed to empower individuals across the country to see the inequities impacting so many and take actions that help ensure that LGBTQ+ people also have the opportunity to pursue their dreams.”

    Today, 28 U.S. states lack laws that protect LGBTQ+ people from being denied housing, public accommodations and other services based solely on their gender identity and sexual orientation. This means that in more than half of U.S. states, LGBTQ+ people could be denied housing just because of who they are. Concerningly, 50% of LGBTQ+ Americans have been harassed, fired or denied a promotion at work because of who they are.

    The new “American Dreams” effort highlights the barriers that exist in achieving equality and protection against discrimination and threats of violence. It then directs audiences to the LoveHasNoLabels website. On the site, people are encouraged to learn about the legal protections that do (or do not exist) in their state, read stories from LGBTQ+ people about their experiences with discrimination, and access resources to help foster more accepting communities.

    “The Ad Council’s Love Has No Labels ‘American Dreams’ campaign is more than just a message–it’s a call to action,” said Robin Forbes, global CEO at R/GA. “It’s an urgent reminder that we must all take steps to ensure LGBTQ+ individuals are treated with the respect and equality they deserve. Campaigns like this are a critical tool in the toolkit we can use to highlight our shared humanity and emphasize that discrimination has no place in our society. R/GA is proud to partner with The Ad Council to tackle these issues head-on, reinforcing that we’re all human before anything else.”

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    Credits

    Client Ad Council Agency R/GA Tiffany Rolfe, global chairman and chief creative officer; Ari Halper, global executive creative director & head of creative excellence; JJ Lim, group creative director; Rowan Mansfield, Corey Thorn, Pawel Rokicki, creative directors; Artiana Wynder, Julian Soto, associate creative directors; Elizabeth Kenney, sr. designer; Raven Faux, copywriter; Jesse Sarfan, strategy director; Sunny Lee, Alexis DeBrunner, associate strategy directors; Laura Ries, group director, media & connections; Kortney Brand, director, media & connections; Michael Dewberry, community manager; Jeff Skutnik, VP, executive production director; Ozzy Uzcategui, executive producer; Shakil Uddin, director, content production; Danielle Small, sr. content producer. Production Company Golden LA Luke Gifford, director; Matthew Marquis, managing director; Dahlia Stone, exec producer; Jake Agger, producer; Tori Storosh, production manager; Eric Yue, DP; Kelly McGehee, production designer; Meg Parsons, stylist; Zaheer Sukhnandan, makeup & hair. Editorial Cartel Adam Robinson, Nate Katz, editors; Andrea Norby, Nick Bruce, assistant editors; Ashton Evans, Julie Zivic, post producers; Evyn Bruce, exec producer. VFX/Post Transformer Mark Youngren, Justin Blaustein, Flame artists; Ted Stanley, Flame assistant; Chrissy Bruzek, finishing producer; Emily Stave, exec producer. Color Grade Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer. Music & Sound Barking Owl Emile Mosseri, composer. Track name: “A Forest”; Greedy Heart Records, music label; Universal Music Publishing Classics & Screens U.S. on behalf of Warm Water Publishing, music publisher. Sound Design & Mix Barking Owl Elizabeth McClanahan, sound designer & mixer; Ashley Benton, exec producer; Jenna Pangilinan, jr. producer; Johanna Cranitch, creative director; Carol Dunn, managing director.

    Media Type:Commercial: PSA
    Video Tags:Ad CouncilLuke GilfordR/GA



    Top Spot of the Week: Director Daniel Warwick’s Short Film “Ritornerai” Is Like A Painting That’s Subject To Interpretation

    Thursday, August 13, 2026

    Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).

    “Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”

    Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.

    Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.

    “Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”

    The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More

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