Directed by Ivan Zacharias of production house SMUGGLER for TBWA\Media Arts Lab, this Apple hero film titled “Flock” shows the iPhone fending off bird-like surveillance cameras in order to preserve customer privacy.
A fantastical, dystopian-like depiction of the online surveillance economy, “Flock” underscores that Apple’s Safari is a browser that’s actually private.
VFX houses House of Parliament and Legacy Effects created the surveillance birds.
Client Apple Agency TBWA\Media Arts Lab Production Company SMUGGLER Ivan Zacharias, director. Bird Design Legacy FX Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor. VFX House of Parliament Color TRAFIK Sound Design/Mix Barking Owl Music Gus Koven, sound designer. Music Editorial Model Citizen
Zocdoc has launched its 2025 brand campaign, “You’ve Got Options,” which takes an exaggerated, humorous approach to conveying the joy of feeling in control of your health care.
Created by agency 72andSunny, “You’ve Got Options” showcases the joy patients feel when they’ve found the right caregiver for them, despite the otherwise joyless circumstances. Underneath the satirical tone of each film lies a universal truth: The healthcare experience should make patients feel better, not worse, during their time of need.
The work simultaneously illustrates the plurality of providers across disciplines — from general practitioners to dentists to eye doctors to mental health specialists.
Zocdoc is intentionally set up to give more power to the patient, offering verified patients reviews and giving them a breadth and depth of providers. This helps each patient find the provider who is just right for their particular needs.
Among the package of spots--directed by Adam & Dave via production companies Arts & Sciences and Salmon--is this one titled “Couples Therapy,” the brand’s first about mental health care. A couple is shown finding common ground over finding a therapist on Zocdoc, yelling as if it were an over-the-top argument.
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