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    Top Spot of the Week: Apprentis d’Auteuil, TBWA\Paris Issue Absurd Verdict Underscoring That “No Child Should Be Sentenced To Fail”

    By SHOOTUpdated:No Comments125 Views
    Apprentis d’Auteuil's "The Judgment"

    Apprentis d’Auteuil, supported by TBWA\Paris, unveils a communication campaign designed to raise public awareness and mobilize donors around vulnerable and stigmatized youth, underscoring the affirmation that “no child should be sentenced to fail.”

    Centerpiece of the campaign is this film in which the protagonist–a four-year-old child–is on trial, judged and condemned by society before having done anything. The boy, with a teddy bear in hand, is sentenced for crimes he will supposedly commit–in 14 years.

    The lad is condemned because he was not born in the “right” place. Because a label has already been attached to him. This deliberately absurd staging highlights an unjust reality: all too often, a child’s destiny is seen as predetermined, their path set from the very starting line.

    Through this campaign, Apprentis d’Auteuil–a Catholic foundation marking 160 years of commitment to disadvantaged youth–reaffirms its belief in the potential of young people and its commitment to transforming their future.

    The film was directed by Julien Colonna via production company Solab.

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    Credits

    Client Apprentis d’Auteuil Foundation Agency TBWA\Paris Jonathan Serog, Thaïs Martin-Fermaud, Antoine Russier, agency leads; Faustin Claverie, executive creative director; Olivier Mularski, Sebastien Skrzypczak, art directors; Nicolas Orsoni, Amélie Pierre, strategic planners; Audrey Gauthier and Kouresh Sadakaly, influence; Maxime Boiron, head of creative producer & CEO of Else; Yaelle Cattan, creative producer. Film Production Solab Julien Colonna, director; Antoine Cormier, DP. Postproduction Else Melanie Bernard, post producer. Sound Production House Else Olivier Lefebvre, head of music & sound; Fabrice Pouvreau, sound director.

    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:Julien ColonnaSolabTBWAParis



    Director Peter Thwaites and Goodby Silverstein & Partners Bring Robovac Into The Family For Xfinity

    Monday, April 20, 2026

    Produced by The Corner Shop and directed by Peter Thwaites for Goodby Silverstein & Partners, Xfinity’s latest campaign includes this spot which introduces an unexpected member of the family, a Robovac. The :60 unfolds from the robotic vacuum cleaner’s point of view, gliding across hardwood floors and tracing the edges of a busy home. All around the household, family members are locked into their own screens--mom on a work call, daughter deep in reality TV, the boys absorbed in gaming. Even the dog keeps its distance, tucked under the table.

    When dad calls out “movie night,” no one responds. That changes when he opens the Xfinity app and hits “Pause Kids’ Devices.” Instantly, the kids come running.

    The family gathers on the couch, snacks in hand. The Robovac is right there with them. Spooked by a scary moment, the Robovac ducks under the couch before the youngest coaxes it back out with a kernel of popcorn.

    The voiceover lands the idea: “Wi Fi so smart, it brings the whole family together. Xfinity, Imagine That.”

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