Audible, a creator and provider of audio storytelling, is launching a global campaign to celebrate the romance genre and encourage existing fans and new audiences to discover all that romance stories have to offer. The campaign taps into the surge in popularity for the romance genre.
Directed by Adam Berg of SMUGGLER for London agency Fold7, this spot follows the tale of Airwyn, an elven princess duty bound to marry a king. Just as all hope seems lost, her long lost lover Ivaran bursts into the ceremony on horseback, inspiring Airwyn to break free and reclaim her true love. But just as they’re about to kiss, their entire world begins to spin, crumble, and collapse until it’s revealed that all exists within the imagination of a listener sitting in a laundromat, immersed in an Audible story.
The ambitious commercial required an epic set build: a 16ft rotating plinth, giant trampolines and stunt performers on wires performing aerial gymnastics. Voice artistry by Audible narrators offers an easter egg for fans of the genre.
Dave Billing, executive creative director at Fold7, said, “This latest work, we hope, continues to prove the fertility of this creative platform. There’s always fun to be had when we collide the mundane with the richness of what’s going on in listeners’ imaginations. With the romance genre, that’s never been truer. This genre has it all–epic worlds, charismatic protagonists, passion, dragons. It’s a long way from most people’s everyday experience, but that’s the joy of it. We wanted to honor this genre and its growing legions of passionate fans, and in Adam Berg we found a director with an impressive track record in world building, shot through with a brilliantly sharp sense of humor.”
