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    Top Spot of the Week: BBDO, Director Anthony Frattolillo Get “Packing” For The American Red Cross

    By SHOOTUpdated:No Comments178 Views

    Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters–something that occurs every eight minutes across the country, over 7,000 times during the
    holidays alone.

    Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”

    BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
    Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”

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    Credits

    Client American Red Cross Agency BBDO Worldwide Chris Beresford-Hill, global chief creative officer; Scott Bell, chief creative officer; Greg Gerstner, Mauricio Mazzariol, group creative directors; Anish Easwar, Nnicole Dombey, associate creative directors; Karen Leiper, executive producer (Omnicom Prodution); Nancie Luppino, strategy director. Production One Free Play Anthony Frattolillo, director; Justin Gunari, DP, exec producer. Editorial Whitehouse Post Adam Marshall, editor; Eric Shoen, head of production; Ryan Smith, exec producer. VFX/Finishing Coffee & TV Nicole Melius, exec producer; Katharine Mulderry, Karthi Gnanasekar, sr. producers; Rob Walker, VFX supervisor/2D lead; Kelly Bruce, Pratyush Paruchuri, 2D team; Dave Gibbons, DMP; George Neave, colorist; Lois Chapman, color assist; Kat Tallis, color producer. Audio Post Sound Lounge Tom Jucarone, mixer; Matt Smith, producer. Music/SFX SUPREME MUSIC Marc McCluskly, composer; Rani Zarina Vaz, creative lead. Sound Design Henryboy @ SUPREME MUSIC Bill Chesley, sound designer.

    Media Type:Commercial: PSA
    Video Tags:American Red CrossAnthony FrattolilloBBDOOne Free Play



    The Hudson Dusters Direct New Jersey Holiday Film For RWJBarnabas Health From Agency StrawberryFrog

    Monday, December 8, 2025

    This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.

    Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.

    “With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”

    In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More

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