As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad—-directed by Thomas Ormonde of ProdCo for BBDO New York–delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands–literally–by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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Credits
Client Pringles, A Mars Snacking Brand Agency BBDO New York Michael Almette, chief creative officer; Dan Kelly, EVP, executive creative director; Jim Robbins, Dan Greener, creative directors; Kelly Scollard, sr. art director; Taylor Osborn, sr. copywriter; Ben Nilsen, SVP, head of brand experience; Rachelle Avila, VP, group director, brand experience; Nick Williams, SVP, head of production & content; Meg Volk, sr. producer; Todd Sussman, chief strategy officer; Nayantara Mukherji, SVP, group strategy director; Robbie Felder, strategy directors; Sandy Li, sr. strategist. Production ProdCo Thomas Ormonde, director; Zico Judge, founding partner; Emma Wilcockson, managing director; Patrick Wood, exec producer; Yvonne Ortiz, head of production; Max Brook, head of production; Sophie Laine Floyd, associate producer; Phedon Papamichael, DP. Production Service Icon Films Emil Rangelov, MD/CEO Icon Sofia; Deyan Dobrev, service producer; Yuliyana Chalakova, production manager. Editorial Mackcut Ian MacKenzie, editor; Zach Gentry, assistant editor; Gina Pagano, exec producer; Kayla Robinson, producer. Postproduction/VFX Parliament James Mulholland, VFX shoot supervisor & VFX lead; Siro Valente, VFX lead; Andrew Boccio, Dan Fine, Herman Fernandes, creatives; Colin Blaney Young, Kamilla Kulieva, Krystie Timm, production. Color Rare Medium Mikey Rossiter, colorist; Heath Raymond, color exec producer; Nubia Lima, color producer. Music Human James Dean Wells, exec producer/managing director; Morgan Visconte, creative lead, composer; Jonathan Russell, composer. Sound Design & Mix Post Human Sloan Alexander, chief engineer; Rob Suchecki, post producer.
Isn’t it nice to know that some things are still real?
In a world increasingly crafting fakes, replicas, and perfectly rendered simulations, there are fewer and fewer places that still celebrate authenticity.
On a day dedicated to lighthearted hoaxes and twists of fate, it seemed a perfect time to release a film that explores what’s real, and not.
That tension sits at the center of “L’ultimo Uomo Reale” (“The Last Real Man”), a new film from Team One and director Sebastian Strasser, in partnership with the marketplace for authenticated luxury resale, The RealReal.
Conceived as a response to The RealReal’s 2024/25 “Ask Yourself What’s Real” campaign theme, the film pushes that question further, by exploring the growing tension between perception and reality in today’s digital world.
At a moment when much of the industry is using AI to scale content, this work flips the lens—using it as both subject and storytelling device. A humorous, slightly unsettling take for anyone who still values the real thing.
Directed and rendered by Strasser, the piece constructs a hyper-real world that feels convincingly human—until it begins to fracture. Subtle glitches give way to a full unraveling, exposing a carefully engineered illusion.
“We’re moving into a world where ‘real’ is no longer a baseline—it’s a premium,” said Chris Graves, Chief Creative Officer, Team One. “We wanted to create a story that lets the illusion hold just long enough to feel convincing—then disrupt it, so you’re forced to reconsider what you’re actually looking at. Because what carries value now isn’t just craft. It’s credibility.”
Team One was inspired by The RealReal’s authentication process... Read More
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