Directed by Mike Diva via production company Lord Danger and featuring actor Bradley Whitford alongside viral creator Chester Collins, this film for Gushers reimagines the Fruitheads legend as a dark, cinematic story. Whitford plays a TV commercial director who cursed a young actor from the ‘90s ad to live life as a Fruithead, a role Collins portrays as an adult seeking horrifying revenge.
Titled “Fruithead,” the short was brought to life by General Mills, Imagine Entertainment and Lord Danger, with public relations support from Edelman and social media support from TSL.
Currently on the Gushers website, “Fruithead” will also be screened at the Brooklyn Horror Film Festival this fall.
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Credits
Client General Mills (Brand: Gushers) Stephanie Lensing, brand experience manager Fruit & Salty; Tony Burke, brand experience associate manager, creative & social media; Mike Churchill, executive producer, General Mills; Kyla Rabb, brand experience associate manager, partnerships; Lauren Blanshan, brand experience associate manager Fruit & Salty; Andrea Williamson, sr. manager, brand PR; Alison Blocher, brand experience, sr. planner, Fruit & Salty; Ryan Eick, business unit director; Fruit; Kristin Atherton, sr. director, brand experience, snacks. Agency Imagine Entertainment Marc Gilbar, president, brands/IP; Alexa Marcasciano, creative development associate, brands/IP. Production Company Lord Danger Mike Diva, director; Josh Shadid, Michael Bennett, Anthony Ficalora, exec producers.
Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.
Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”
Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.
“Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.
