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    Home » Top Spot of the Week: Change the Ref, Energy BBDO Take “The Final Exam” To Escape Gun Violence

    Top Spot of the Week: Change the Ref, Energy BBDO Take “The Final Exam” To Escape Gun Violence

    By SHOOTFriday, September 27, 2024Updated:Thursday, September 26, 2024No Comments852 Views
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    Gun safety nonprofit Change the Ref’s latest approach to reducing gun violence takes the form of a new video game, “The Final Exam,” developed by Energy BBDO, Webcore Games, Druid Creative Gaming, and Flutu Music.

    “The Final Exam” challenges gamers to see if they can survive the school day during a shooting, educating them on the harsh reality of gun violence and empowering them to drive real change against it by advocating for key gun safety bills.

    Energy BBDO gamified the topic of gun violence to get in front of players–ranging from Gen-Z to boomers–as well as parents, students aged 18-22, and gun control activists. The game was designed based on real data gleaned from school shootings.

    From the escape timeframe to the drills, sounds, alarms, messages on the wall, and objects left behind, every detail has been faithfully re-created to immerse players in this tragic reality.

    Players will find data hidden in school books, boards and maps, providing factual information about school shootings in the U.S.

    Throughout the game, five different pieces of proposed legislation are featured to educate players on how they can prevent future tragedies, and inspire them to take action politically, including:

    –Ban Of Assault Weapons
    –Secure Storage Ethan’s Law
    –Ban Of High Capacity Magazines
    –Background Checks For All Gun Sales
    –Raise The Minimum Age to Purchase

    If a player collects all five bills, then they have the option to survive/escape (“win”).

    “The Final Exam” is designed to be played on computers, and is available for download. Here’s a video providing a feel for the full game, which was rolled out at the recent TwitchCon.

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    Credits

    Client Change the Ref Agency Energy BBDO Game Development Webcore Games Game Audio Flutu Music Gaming Agency Druid Creative Gaming Influencer Marketing OMG Creo

    Media Type:Video Game
    Video Tags:Change the RefEnergy BBDO



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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    After 66 years of covering Commercial, Film & TV production & post, SHOOTonline ceased publishing as of Friday, August 28th, 2026.

    Although publishing activities concluded, the company will continue to operate through a transition period to ensure a smooth conclusion to all business dealings, including processing refunds for prepaid SPW tokens and collecting outstanding advertising invoices.

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