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    Top Spot of the Week: Honda, RPA, Director Rupert Sanders Share “Unstoppable Dreams,” An Inspiring Reverse Poem

    By SHOOTNo Comments638 Views

    This inspiring Honda spot–directed by Rupert Sanders of MJZ for agency RPA–is the centerpiece of the “Unstoppable Dreams” campaign which brings to life the brand’s “Challenging Spirit” and the idea that resounding success is often the result of failures. The :60 follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.

    The cinematic spot deploys an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.

    The “Unstoppable Dreams” film features iconic Honda race machines including the 1992 Formula 1® winning McLaren Honda MP4/7A driven by Senna and the FIA Formula 1® championship 2021 Red Bull Racing Honda RB16B driven by Verstappen, as well as exciting forthcoming products including the Honda hybrid-electric Prelude Concept and the Honda eVTOL (electric vertical take-off and landing aircraft). The “Unstoppable Dreams” tells a story about how the starting point of achieving success is how one responds to failure.

    “Unstoppable Dreams” made its TV debut earlier this week on NBC’s Sunday Night Football and will continue to air during NFL and college football games, and the opening night of the 2024-25 NBA season. The campaign also will be featured on the big screen this fall, at theaters across America during major movie premiere releases, and on Netflix’s ad-supported plan in the U.S., for the highly anticipated series Senna.

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    The limited access duration has come to an end. (Access was allowed until: 2024-10-14)
    Credits

    Client American Honda Motor Co., Inc. Agency RPA, Santa Monica, Calif. Joe Baratelli, EVP/chief creative officer; Ken Pappanduros, SVP/group creative director; Sarah May Bates, VP/creative director; Max Wang, Craig Ross, associate creative directors; Selena Pizarro, SVP/director, video production; Ryan Radley, executive producer; Cami Ramseyer, assistant producer. Production Company MJZ Rupert Sanders, director; Alex Fisch, exec producer; Adriana Cebada Mora, line producer; Steve Annis, DP; Todd Thompson, 1st AD; Lori Hoffman, production manager. Production Services Kinema, Mexico City Jose Ludlow, CEO; Dalia Sierra Corona, VP of production/line producer; Lola Ovando, production supervisor; Gina Vallejo, production coordinator; Dante Casas, unit production manager; Arturo Garcia, 1st AD; Christian Salvatierra, photographer. Offline Editorial Arts Academy Peter Wiedensmith, editor; Carolina Padilla Towery, exec producer; Jessica Mann, producer; Charlee Mackee, assistant editor. VFX House of Parliament Phil Crowe, VFX supervisor; Tom Bardwell, VFX supervisor/creative lead; Henrie Thompson, Scott Boyajan, Will Jellicorse, production. Title Sequence Elastic Benjamin Woodlock, creative director; Sky Bird, designer; Laura Reedy, Lucy Kim, Trix Taylor, animators; Amy Lee-Suits, producer; Paul Makowski, head of production; Kate Berry, exec producer; Eve Kornblum, managing director. Color Company 3 Tom Poole, colorist; Dustin Wadsworth, assistant colorist; Kevin Brehemy, head of production. Audio Post Lime Studios Dave Wagg, audio mixer/sound designer; Matthew Conzelmann, assistant audio mixer; Susie Boyajan, exec producer. Voiceover John Cena Music “Ascension,” licensed track; Rob Simonsen, Duncan Blickenstaff, composers.

    Media Type:Commercial: Television
    Video Tags:MJZRPARupert Sanders



    The Best Work You May Never See: Toblerone, LePub Milan, Director Martin Werner Enjoy “Chocolate Like Nobody’s Watching”

    Tuesday, May 20, 2025

    The triangle-shaped Toblerone returns by taking a stand for how chocolate should be enjoyed. “Chocolate Like Nobody’s Watching” is the brand’s new global campaign from LePub Milan, which includes this spot that shows how beautiful giving into chocolate can be, with scenes of people enjoying Toblerone chunks without fear of judgment.

    For so long chocolate advertising has told us that we should eat chocolate in a certain way, delicately, in tiny bites that almost float in your mouth like feathers on the skin. But this is a misrepresentation of how we actually want to enjoy it. When we crave chocolate, we don’t want demure eating rituals; we want to devour it, munch it, and fully enjoy it.

    Danish filmmaker Martin Werner directed the film which captures folks fully indulging in Toblerone bites. Prodigious served as the production company.

    Mihnea Gheorghiu, LePub’s global co-chief creative officer, said, “With ‘Chocolate Like Nobody’s Watching,’ we’re redefining what chocolate indulgence really means. It’s about embracing the messy-good moments that come with the true enjoyment of Toblerone. This campaign invites everyone to stop holding back and savor chocolate the way it’s meant to be experienced: no rules, just pure pleasure”.

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