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    Top Spot of the Week: Huggies, Leo and Director Ian Ruschel Tell Heartfelt Story of NICU Baby Who Grew Up To Become A NICU Nurse

    By SHOOTNo Comments657 Views

    Brazilian director Ian Ruschel, who recently returned to Stink for global representation while also becoming a partner of Stink Sao Paulo, has wrapped his first project for the U.S. market–a short film for Huggies from agency Leo Chicago and produced by Stink LA.

    Titled Little Fighter, the short tells the real-life story of Savannah Westfall who spent her first days of life at a neonatal intensive care unit (NICU). The film captures pivotal moments in Westfall’s life, weaving a narrative that highlights the profound impact of neonatal care and the resilience of those who experience it first hand.

    Now, Westfall is a NICU nurse at the hospital where she was born–saving lives at the place that saved her life. To create Little Fighters, Ruschel and the team consulted Westfall first hand and based key moments of the film on real photographs of her childhood and other formative experiences.

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    Credits

    Client Huggies Agency Leo Chicago  Renato Fernandez, chief creative officer; Natalie Taylor, SVP, executive creative director; Tricia Gillentine, associate creative director, art; Natalie Kelly, sr. producer. Production Stink US Ian Ruschel, director; Ben Davies, exec producer/managing director; Mungo Maclagan, exec producer; Leanne Amos, producer; Joseph Pardo, DP; Martino Piccinino, production designer; Marcela Carboni, wardrobe; Carolina Jerez, makeup & hair artist. Production Services Company 24/7 Luli Molla, line producer; Marcela Yanez, production manager; Juan Olivares, VFX supervisor. Color Company 3 Kath Raisch, colorist. Editorial Bandit Edit Lucas Moesch, editor; Laura Cavanaugh, head of production. Sound Design & Mix Raw Audio

    Genre:Family
    Media Type:Film: Short
    Video Tags:Ian RuschelLeo ChicagoStink Films



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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