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    Home » Top Spot of the Week: McDonald’s, Director Kevin Wilson Jr. Open “The Napkin Playbook”

    Top Spot of the Week: McDonald’s, Director Kevin Wilson Jr. Open “The Napkin Playbook”

    By SHOOTFriday, October 17, 2025Updated:Wednesday, October 15, 2025No Comments173 Views
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    Akron, Ohio is taking center stage in a new docu-film collection from McDonald’s, Stories from America’s Dining Room, which celebrates the inspiring stories of real people who have a connection to the Golden Arches.

    This short film, titled The Napkin Playbook and directed by Academy Award-nominated filmmaker Kevin Wilson Jr., highlights Clarence Kaiser, who meets with four local coaches at a McDonald’s restaurant in Akron to create the Midwest Youth Football Classic.

    What begins as a simple meeting over a meal with a very special napkin grows into an inspiring story of mentorship, collaboration, and opportunity for young athletes across the Midwest. The competition provided Akron youth with the opportunity to play the sport they love in accessible and safe environments, with a shared goal: to love the game and play hard. Kaiser’s passion for the community is evident every step of the way throughout the film, and his attendance at the premiere was a heartfelt tribute to his ongoing dedication to the city’s youth.

    “This documentary beautifully captures how McDonald’s is a space where communities come together,” said Santiago Gil, a McDonald’s owner/operator in Akron, Ohio. “We are incredibly proud that Akron is featured on the national stage as part of this storytelling series.”

    The Stories from America’s Dining Room collection, produced by Breakwater Studios in association with McDonald’s, features short films that highlight everyday acts of resilience, generosity, and community spirit occurring in McDonald’s restaurants nationwide.

     

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    Credits

    Client McDonald’s Production Breakwater Studios in association with McDonald’s. Production Kevin Wilson, Jr., director; David Bolen, Sheldon Chau, cinematographers; Ben Proudfoot, Kirstin Falk, exec producers. Music original score by Katya Richardson. Audio Sean Higgins, supervising sound editor & re-recording mixer. Color Grade Stephen Derluguian, colorist; Laura Carlson, postproduction producer.

    Media Type:Film: Short
    Video Tags:Breakwater StudiosKevin Wilson Jr.McDonald's



    The Best Work You May Never See: Steve Rogers Directs A Christmas Tale of Togetherness For Telstra

    Friday, November 14, 2025

    Building on last year’s Effie and Cannes-winning campaign for Aussie telecommunications company Telstra, this chapter of “Together is for Christmas” focuses on what’s important at this time of year--finding your people.

    Directed by Steve Rogers from Revolver, in his first-ever animated project, and in partnership with award winning animation company Mathematic, the spot--titled “Ghost & Girl,” out of creative agency Bear Meets Eagle On Fire (BMEOF) and partner shop +61--tells a heartfelt story about two ill-fitting souls who find each other when it matters most.

    “We just wanted to create a story with a genuine Christmas soul, without leaning on all the expected tropes,” said Micah Walker, chief creative officer of BMEOF. “Massive thanks to Steve, Revolver and the Mathematic team who’ve put so much into the beautiful film.”

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