In this tongue-in-cheek music video, actor and short king Harvey Guillén, best known for his roles in “What We Do in the Shadows” and “Companion,” is calling out Perfect Bar for shelf injustice. You see, Perfect Bar, the Original Refrigerated Protein Bar, often sits up on the top shelf of the refrigerated section–too high for shoppers of shorter stature.
To spark a movement for change, Guillén has started to wage a ridiculous (and deeply personal) musical feud with Perfect Bar over his favorite protein snacks being stocked on the top shelf, just out of his reach.
After the release of his music video, he and Perfect Bar will have a playful back and forth in support of the movement for change.
As a brand rooted in accessibility to real, whole food ingredients, up to 17G of protein, and nothing artificial, Perfect Bar will step up (literally) to make sure its protein bars are within reach.
Agency MullenLowe created the campaign, which includes this music video directed by David Shane of production company O Positive.
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Credits
Client Perfect Snacks Agency MullenLowe Steph Kohnen, executive creative director; Natasha Hugeback, creative director; Ian Reichenthal, writer; Kelly O’Keefe, associate creative director, art director; Jack Loftus, associate creative director, copywriter; Elin Lindeberg, sr. copywriter; Jude Le Bayan, sr. art director; Brian Smith, head of production; Amanda Festo, associate social strategy director. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Jason Reda, producer; Kyle Hollett, production supervisor; Marc Laliberte, DP; Dan Ouellette, production designer. Editorial Mackcut Gavin Cutler, editor; Gina Pagano, exec producer; Louisa Phillips, Devon Flint, Quentin Gracia-Ammann, assistant editors; Sam Shaffer, sound designer. Music BUTTER Music and Sound Renee Masse, exec producer; Andrew Sherman, chief creative officer/composer; Dan Zank, executive creative director; Warren Wolfe, sr. producer. VFX Parliament Nathan Cane, VFX shoot supervisor; Jay Lee, Keith Sullivan, Ryan Harper, creative leads; Sebastien Le Coz, Kamilla Kulieva, production. Color Grade Nice Shoes Gene Curley, sr. colorist; Matthew Annitta, color assistant; Michele Ferone, exec producer; Jason Farber, managing director; Andrew Pandolfino, head of production; Paul DeKams, sr. producer. Audio Mr. Bronx Audio Post Zach Fortin, exec producer; Geoff Strasser, mixer/sound designer; Sarah Weck, producer; Tiffany Walter, assistant mixer. Influencer Agency Village Marketing. Paid Media Agency Vayner Media E-Commerce Agency The Goodness
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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