Beauty is in the eye of the beholder. And indeed when a kaleidoscope of basketball players in action comes together to form a sum greater than its parts–a team, a.k.a. the “Beautiful Monster”–it is something to behold.
Credits
Agency: Wieden+Kennedy | Portland Jelly Helm, Steve Luker, executive creative directors; Tyler Whisnand, Mike McCommon, creative directors; Ian Fairbrother, copywriter; Aaron Allen, art director; Ben Grylewicz, executive producer; Krystle Mortimore, Shannon Worley, producers. Editorial: rOOm Jeff Selis, editor. Postproduction: 20twenty vfx, Santa Monica Louis Mackall, visual effects artist/colorist; Tonia Wallander, producer.
Screenwork Type:Top Spot
Top Spot of the Week: Director Spike Jonze, TBWA\Media Arts Lab LA Ease Pedro Pascal’s Heartbreak With Music and Dance In Apple Short
Technology and music can transform our emotional experience--as reflected in this short film for Apple AirPods 4 directed by Spike Jonze via production company MJZ for TBWA\Media Arts Lab, Los Angeles. Titled Someday, the short stars Pedro Pascal as a man who’s just experienced a bad romantic breakup. But thanks to his AirPods 4 with Active Noise Cancellation (ANC), he is able to tap into the power of music and dance to escape his heartbreak. His cold wintry world flips into a sunny, vibrant dreamscape--and everyone around him becomes part of the music. Pascal’s character reconnects with his lighter, happier self as he move in and out of the contrasting worlds of heartbreak and hope. [video width="1048" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/03/18223343/Someday-by-Spike-Jonze-AirPods-4-with-Active-Noise-Cancellation.mp4"][/video] Read More
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