Beauty is in the eye of the beholder. And indeed when a kaleidoscope of basketball players in action comes together to form a sum greater than its parts–a team, a.k.a. the “Beautiful Monster”–it is something to behold.
CreditsAgency: Wieden+Kennedy | Portland Jelly Helm, Steve Luker, executive creative directors; Tyler Whisnand, Mike McCommon, creative directors; Ian Fairbrother, copywriter; Aaron Allen, art director; Ben Grylewicz, executive producer; Krystle Mortimore, Shannon Worley, producers. Editorial: rOOm Jeff Selis, editor. Postproduction: 20twenty vfx, Santa Monica Louis Mackall, visual effects artist/colorist; Tonia Wallander, producer.
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
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