Through the eyes of a child growing up, life’s biggest moments unfold, each one interrupted by unexpected power cuts. Smith & Foulkes are back with yet another wholesome story–this one showing that as a child matures, so does his understanding of the need for a solution, leading to the discovery of Schneider Electrics’ advanced circuit breakers, now celebrating 100 years.
Orchestrated through heartwarming animation in this Schneider Electrics’ client-direct spot titled “100 Years,” Smith & Foulkes via Riff Raff Films craft a playful yet impactful journey, illustrating how over the years Schneider Electric’s circuit breaker seamlessly steps in when it’s needed the most. Mathematic served as VFX studio.
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Credits
Client Schneider Electrics Production Company Riff Raff Films Smith & Foulkes, directors; Tracey Cooper, executive producer/producer; Will Tempest, storyboards; Vincent Gallut, character design. VFX/Animation Mathematic Guillaume Marien, CEO; Rebecca Rice, executive creative producer; Daniel Rodrigues, supervisor; Mickael Dupre, 2D animation lead; Mathieu Betard, 2D clean supervisor; Lia Michedlishvilli, 2D background lead; Claire English, line producer; Eva Loncke, coordinator; Anna Bolshakova, Jeanne Dalmas, Bishoy Gendi, Louise Pigner-Leroul, Olga Serdyukova, rough animation; Anna Bolshakova, Carl Castan, Jeanne Dalmas, Marina Edvige, Marjorie Gautier, Naelle Gavieraux, clean & color; Leila Courtillon, Lia Mchedlishvili, Tania Smayra, 2D background; Mathieu Betard, Damien Gaillardon, Julien Michel, Daniel Rodrigues, 2D compositors; Alan Bauge, Vincent Flohic, Artem Vlassov, 3D modelization; Guillaume Boudeville, 3D rig; Frederic Boulin, 3D animation; Artem Vlassov, 3D layout lighting render. Music Siren Alex Baranowski, composer; Sian Rogers, music producer. Sound Design & Mix Anthony Moore, creative director of audio; James Utting, sound design & mix; Ciara Wakley, audio producer.
Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.
Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”
Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.
“Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.
