Through the eyes of a child growing up, life’s biggest moments unfold, each one interrupted by unexpected power cuts. Smith & Foulkes are back with yet another wholesome story–this one showing that as a child matures, so does his understanding of the need for a solution, leading to the discovery of Schneider Electrics’ advanced circuit breakers, now celebrating 100 years.
Orchestrated through heartwarming animation in this Schneider Electrics’ client-direct spot titled “100 Years,” Smith & Foulkes via Riff Raff Films craft a playful yet impactful journey, illustrating how over the years Schneider Electric’s circuit breaker seamlessly steps in when it’s needed the most. Mathematic served as VFX studio.
Credits
Client Schneider Electrics Production Company Riff Raff Films Smith & Foulkes, directors; Tracey Cooper, executive producer/producer; Will Tempest, storyboards; Vincent Gallut, character design. VFX/Animation Mathematic Guillaume Marien, CEO; Rebecca Rice, executive creative producer; Daniel Rodrigues, supervisor; Mickael Dupre, 2D animation lead; Mathieu Betard, 2D clean supervisor; Lia Michedlishvilli, 2D background lead; Claire English, line producer; Eva Loncke, coordinator; Anna Bolshakova, Jeanne Dalmas, Bishoy Gendi, Louise Pigner-Leroul, Olga Serdyukova, rough animation; Anna Bolshakova, Carl Castan, Jeanne Dalmas, Marina Edvige, Marjorie Gautier, Naelle Gavieraux, clean & color; Leila Courtillon, Lia Mchedlishvili, Tania Smayra, 2D background; Mathieu Betard, Damien Gaillardon, Julien Michel, Daniel Rodrigues, 2D compositors; Alan Bauge, Vincent Flohic, Artem Vlassov, 3D modelization; Guillaume Boudeville, 3D rig; Frederic Boulin, 3D animation; Artem Vlassov, 3D layout lighting render. Music Siren Alex Baranowski, composer; Sian Rogers, music producer. Sound Design & Mix Anthony Moore, creative director of audio; James Utting, sound design & mix; Ciara Wakley, audio producer.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
