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    Home » Top Spot of the Week: The Smithsonian American Women’s History Museum and GS&P Introduce “Unhidden Heroines”

    Top Spot of the Week: The Smithsonian American Women’s History Museum and GS&P Introduce “Unhidden Heroines”

    By SHOOTThursday, June 18, 2026No Comments93 Views
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    The Smithsonian American Women’s History Museum has launched “Unhidden Heroines,” a free augmented reality experience on the National Mall that brings to life the stories of five women whose contributions helped shape America. From the Lincoln Memorial to the Martin Luther King, Jr. Memorial, the National Mall tells the story of America through many of its most influential leaders. But where are the women whose contributions helped define the country alongside them?

    Using AR and interactive storytelling, the “Unhidden Heroines” experience allows visitors to open unhidden-heroines.com and step into immersive 3D stories mapped to five iconic Mall locations. At each stop, the story culminates in something that doesn’t yet exist in real life: a monument-sized statue of the woman herself. The five women featured are:

    –Polly Cooper (Oneida Nation), at the Washington Monument — provided critical food and care to Washington’s Continental Army during the brutal winter at Valley Forge
    –Julia Ward Howe, at the Lincoln Memorial — wrote “The Battle Hymn of the Republic,” the defining rallying anthem of the Union cause during the Civil War
    –Dr. Dorothy Height, at the Martin Luther King Jr. Memorial — known as the “Godmother of the Civil Rights Movement” for more than five decades of leadership in civil and women’s rights
    –Elizebeth Smith Friedman, at the Franklin D. Roosevelt Memorial — a pioneering cryptanalyst who played a central role in cracking Nazi codes during World War II
    –Mary Katherine Goddard, at the Jefferson Memorial — the printer who published the first signed copy of the Declaration of Independence, the only non-signatory name to appear on that document

    Created by Goodby Silverstein & Partners (GS&P), the experience includes interactive scenes and historically rich narration voiced by carefully cast actors, including an Oneida woman voicing Polly Cooper and a woman who personally knew Dr. Dorothy Height voicing her story, as well as a gamified layer with five collectible artifacts for younger visitors. For those outside Washington, an At Home version is accessible from anywhere.

    “This experience is truly representative of our museum’s mission to expand the story of America through the often-untold accounts and accomplishments of women,” said Melanie Adams, interim director of the Smithsonian American Women’s History Museum.

    “Giving these amazing women the recognition they deserve is something we are incredibly proud of. And by creating an experience that’s innovative and entertaining, that’s how we’ll engage and inspire the next generation of history-makers,” said Margaret Johnson, chief creative officer at GS&P.

    The experience runs June 18 through December 31.

    This video maps out the experience.

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    Credits

    Client The Smithsonian American Women’s History Museum Melanie Adams, interim director; Karri Nussle, associate director for external affairs; Sarah Fiocco, head of communications and brand engagement; Whitney Kellaher, advancement operations manager; Ella Cornwell, advancement associate; Edward Monk, Smithsonian head of web development. Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Ricardo Uribe, Jeff Fang, creative directors; Maria Sousa Machado, Claire Stokes, associate creative directors; Martin Pagh Ludvigsen, director of creative technology; Shan Jin, creative technologist; Kelly Evans-Pfeifer, deputy director of brand strategy; Aryana Ghazi-Hessami, brand strategist; Meredith Vellines, head of communications. Production Omnicom Production Jim Haight, head of production; Linda Kim, director of production; Marissa Lando, executive producer; Van Corsa, sr. producer, digital innovation, Corey Lightner, content producer; Katie Minie, associate producer, VO & SFX audio; Kathleen Calendaria, sr. producer, art production; Pamela Smith, director of talent; Danny Milkis, associate producer, music. Omnicom Studios Jackie Helfgott, exec producer, studio operations East; Tricia Higgins, executive producer, post studio; Audrey Goss, sr. post producer; Colin Le, digital producer; Jung Lee, sr. motion designer, studio; Gabby McGowan, sr. assist editor, studio. Video Production Aiko Tanaka, director; Kelly Crooks, exec producer, live action East; Michelle Breger, sr. line producer. AR Experience Design, Development & 3D Modeling Current Studios & Labs Nate Kroll, president; Patrick Kervin, sr. project manager; Jon Eisner, lead creative; Jay Kim, UX/UI designer; Tarrah Campbell, character modeler; Justin Shelley, Flavio Silva, 3D modelers; Evan Hiltz, texturing artist; Joey Farrell, lead developer; Carman Grass, machine learning architect; Liam Broughm, Sam Strong, technical developers; Josh Mucyo, frontend developer; Jed Douglas, lead QA. VO/SFX Recording, Mix & Sound Design Lime Studios Joel Waters, audio post mixer; Mia Perfetti, assistant mixer; Susie Boyajon, exec producer. Character Design & Illustration Believe.tv

    Media Type:Film: Short
    Video Tags:Goodby Silverstein & Partners



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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