Register

    Top Spot of the Week: Xfinity Tames “Jurassic Park” In Super Bowl Spot Directed By Taika Waititi For Goodby Silverstein & Partners

    By SHOOTUpdated:No Comments83 Views

    Comcast’s Xfinity makes its Super Bowl debut by reimagining Universal Pictures’ Jurassic Park. The first-ever national Super Bowl campaign from Xfinity rewinds the clock to 1993 and asks a simple question: What if the Jurassic Park venue had been powered by Xfinity?

    Set within the world of Steven Spielberg’s original film, the campaign, titled “Jurassic Park…Works,” brings Xfinity’s connected ecosystem to life, showcasing what’s possible when reliable and secure WiFi, mobile and smart home connectivity all work together seamlessly. The spot is the latest creative expression of the “Xfinity Imagine That” brand platform, which celebrates how life is more extraordinary when your connectivity and entertainment technology work seamlessly together.

    Sam Neill, Laura Dern, and Jeff Goldblum reunite as their legendary characters–paleontologist Dr. Alan Grant, paleobotanist Dr. Ellie Sattler, and chaos theorist Dr. Ian Malcolm, respectively–return to Jurassic Park for the park’s grand opening, 33 years after audiences first experienced the wonder and awe of dinosaurs brought to life. This time, history takes a different turn.

    Instead of a catastrophic system failure, the park stays connected and secure with Xfinity WiFi, and the dinosaurs stay exactly where they belong. With the chaos avoided, the trio is free to experience Jurassic Park as it was always intended. Sattler streams music while running alongside dinosaurs; Malcolm relaxes poolside, watching a series over WiFi; and Grant livestreams his up-close T. rex encounter using Xfinity Mobile.

    The campaign features the classic score from five-time Academy Award®-winner John Williams, with visual effects by Industrial Light & Magic (ILM), the studio whose groundbreaking work first introduced audiences to the dinosaurs. The Xfinity film is directed by Academy Award®-winner Taika Waititi (Thor: Ragnarok, Jojo Rabbit) via production company Hungry Man.

    This Super Bowl spot was created in close collaboration with Universal Pictures, Amblin Entertainment, Xfinity Creative and Goodby Silverstein & Partners, bringing the original Jurassic Park world back to life more than three decades after its debut. Creative teams worked closely with Universal to recreate costumes and set designs using original production materials, preserving the authenticity and spirit of the 1993 movie.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2026-02-04)
    Credits

    Client Comcast Brand Xfinity Lead Creative Agency Goodby Silverstein & Partners Jeff Goodby, co-chairman/partner; Pete Harvey, executive creative director; Jon Wolanske, creative director-copy; Jen Hart, creative director-art; Quynh Tran, copywriter; Michele Manco, Stevan Chavez, art directors; Cat Zelenka, Andrew Barnes, jr. copywriters; Megan Platt, Nik Sandevski, jr. art directors; Carlos Hernandez, designer; Meredith Vellines, head of earned media; Alan Stout, director of strategy and innovation; Taylor Yada, sr. strategist; Emma Cotter, jr. strategist. Lead Production Agency Xfinity Creative Ashley Henderson, VP, content production; Amy Wertheimer, head of content production; Hilary Coate, executive producer; Meredith Pariano, Theresa Sieczkowski, producers. Social Agency Carmichael Lynch Zack Johnson, Kyle Johnson, Whitley Mike, creative directors; Colby House, Claudia Butler, associate creative directors; Patty Karafotias, sr. art director; Emilia Johansen, sr. digital art director; mads Castellano, writer; Mia Wang, jr. art director; Harriet Bennett, jr. copywriter; Sarah Miller, group planning director; Emily Den Boer, director of social strategy; Jordan Peterson, social specialist. Production Hungry Man Taika Waititi, director; Caleb Dewart, managing partner/exec producer; Kim Dellara, Matt Lefebvre, partners/exec producers; Franchesca McDowell, exec producer; Marian Harkness, head of production; Mala Vasan, line producer; Lauren Reese, production supervisor; Mike Berlucchi, DP; Kate Branch, production designer; Brian Stevens, AD. Editorial Work Editorial Luke Haigh, editor; Jennifer Losch, assistant editor, Juna Drougas, producer; Gabrielle Page, head of production; Drew Rissman, exec producer; Marlo Baird, managing director. VFX ILM Lee Briggs, exec producer; Charmaine Chan, VFX supervisor; James Turner, producer. VFX LOLA VFX Will Anderson, managing member; Jack Dorst, VFX producer. VFX House of Parliament Jason Bergman, VFX supervisor; Phil Crowe, founder; Krystina Wilson, exec producer; Nora Brosnan, VFX producer. End Graphics Design Office of Development and Design. Sound Design Trinitite Brian Emrich, sound designer; Audio Post Lime Studios Joel Waters, mixer; Susie Boyajan, producer. Music Ramiro Belgardt, music editor. Music Supervision Little Ears Maxwell Gosling, music supervisor/partner; Blaire Brinster, producer. Color Royal Muster Roslyn Di Sisto, colorist; Diane Valera, producer.

    Media Type:Commercial: Television
    Video Tags:Goodby Silverstein & PartnersHungry ManSuper BowlTaika Waititi



    Father-Daughter Farming Duo’s Story Is At Center Of Lay’s Super Bowl Spot Directed By Taika Waititi

    Thursday, February 5, 2026

    Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.

    Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”

    Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.

    “Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.

    Read More

    MySHOOT Profiles


    Add A Comment