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    Home » Top Spot of the Week: Aardman, Greenpeace Take Us On Heartfelt “Turtle Journey”

    Top Spot of the Week: Aardman, Greenpeace Take Us On Heartfelt “Turtle Journey”

    By SHOOTThursday, January 23, 2020Updated:Tuesday, May 14, 2024No Comments5453 Views
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    Animation studio Aardman and environmental organization Greenpeace have launched a powerful new animated film highlighting the plight of the world’s oceans. Turtle Journey, directed by Aardman’s Gavin Strange, tells the heartbreaking story of a turtle family heading home through an ocean that is under increasing pressure from climate change, plastic pollution, oil drilling and overfishing.

    Aardman uses its skills in storytelling, humor and creativity to communicate Greenpeace’s urgent message with a mix of CGI and stop-frame animation. Physical puppets were created to portray the turtle family, while the underwater environments are detailed in CGI.

    Strange said, “I wanted to tell a personal yet universal story of family, loss and hope to best connect with audiences around the world. It was an absolute dream to work with such a talented crew of animators, artists and creators here at Aardman, manipulating clay and pixels to make such a nuanced and delicate piece of animation. Brought to life by a stellar cast of world-class voice talent, topped off by a simply sublime score from Arthur Jeffe’s Penguin Cafe.”

    Characters in the film are voiced by Academy Award®-winning actors Olivia Colman and Dame Helen Mirren, along with Game of Thrones’ Bella Ramsey, Stranger Things’ David Harbour, Downton Abbey’s Jim Carter, and comedian Ahir Shah.

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    Credits

    Client Greenpeace Production Aardman, Bristol, UK Gavin Strange, director; Emily Stone, production coordinator; Sam Morrison, writer; Maya Wilson, storyboard artist; Sylvia Bull, character design; Davide Mastrolonardo, environment & background design; Thomas Sewell, set dresser; Chris Entwistle Tandie Langton Bronwen Salter George Watson, modelmakers; Simon Jacobs, DP; Alison Evans, Gareth Love Lee Wilton, Inez Woldman, animators; Louis Mcnamara, assistant animator; Damien Gray Guy, Holme Nat Sale, electricians; Sam Holland, rigger; Erica Powenall, Adam Cook, camera assistants; Sami Goddard, producer; Rich Spence, CG supervisor; Martin Blunden, Trine Sorensen Coolidge, Helen Duckworth, Nathan Guttridge, Ben Toogood, Chuen Tsang, Signe Tveitan, CG artists; Tessa Mapp, Luke Tickner, CG lighters; Joseph Thornley-Heard, FX artist; Owain Peake, additional FX; Rebecca Rose, previs artist; Marta Arisa Clotet, Eva Bennett, Dom Rayner, Mat Rees, CG animators; Fernando Lechuga, comp supervisor; Hugh Brazier, Paule Quinton, Spencer Cross, Jim Lewis, compositors; Bram Ttwheam, colorist; Dan Williamson, editor; Christopher Stock, Dopesheet editor; James Grant, Photoshop artist; Miles Cumpstey, sound recordist. Props Mangostone Ltd. Helen Javes (Toolbox: Maya, Arnold, Nuke, Houdini, DaVinci Resolve, Dragonframe, Photoshop, Procreate) Music Penguin Cafe Arthur Jeffes, composer. Sound Design/Mix Matt Loveridge, Will Davies. Voice artists Jim Carter, Olivia Colman, David Harbour, Giovanna Lancellotti, Calyssa Miller, Helen Mirren, Bella Ramsey, Ahir Shah, voice artists.

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:AardmanGavin StrangeGreenpeace



    The Best Work You May Never See: Cossette and Amnesty International Hit The Right Keys To “Write for Rights”

    Monday, December 15, 2025

    Helping to mark International Human Rights Day (12/10), Amnesty International has once again joined forces with ad agency Cossette to launch its annual “Write for Rights” campaign—an initiative that proves writing really can set people free.

    Every year, thousands of people around the world take part in this global movement by writing letters of solidarity to individuals unjustly imprisoned and denied their most basic rights. The results speak for themselves: over 75% of cases supported by the organization result in a release.

    This year’s campaign in it 25th edition puts a spotlight on that real-world impact. Cossette and Amnesty are sharing the powerful stories of people who regained their freedom thanks to past letter-writing efforts. Using striking visuals, the campaign recreates the emotional moments of their release through portraits illustrated entirely with typewriter characters. Each image, crafted by U.K.-based artist James Cook, is infused with authentic excerpts from the very letters that helped change their fate.

    “James’s work immediately spoke to us. The idea of reconstructing these real moments of liberation using the very words that made them possible beautifully captures the emotional force of writing,” said Philippe Leblanc, art director at Cossette.

    The campaign began running across Quebec in late November and will continue to mid-January, with placements in local out-of-home, print, and radio media. This film captures the essence and spirit of the campaign.

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