Animation studio Aardman and environmental organization Greenpeace have launched a powerful new animated film highlighting the plight of the world’s oceans. Turtle Journey, directed by Aardman’s Gavin Strange, tells the heartbreaking story of a turtle family heading home through an ocean that is under increasing pressure from climate change, plastic pollution, oil drilling and overfishing.
Aardman uses its skills in storytelling, humor and creativity to communicate Greenpeace’s urgent message with a mix of CGI and stop-frame animation. Physical puppets were created to portray the turtle family, while the underwater environments are detailed in CGI.
Strange said, “I wanted to tell a personal yet universal story of family, loss and hope to best connect with audiences around the world. It was an absolute dream to work with such a talented crew of animators, artists and creators here at Aardman, manipulating clay and pixels to make such a nuanced and delicate piece of animation. Brought to life by a stellar cast of world-class voice talent, topped off by a simply sublime score from Arthur Jeffe’s Penguin Cafe.”
Characters in the film are voiced by Academy Award®-winning actors Olivia Colman and Dame Helen Mirren, along with Game of Thrones’ Bella Ramsey, Stranger Things’ David Harbour, Downton Abbey’s Jim Carter, and comedian Ahir Shah.
Credits
Client Greenpeace Production Aardman, Bristol, UK Gavin Strange, director; Emily Stone, production coordinator; Sam Morrison, writer; Maya Wilson, storyboard artist; Sylvia Bull, character design; Davide Mastrolonardo, environment & background design; Thomas Sewell, set dresser; Chris Entwistle Tandie Langton Bronwen Salter George Watson, modelmakers; Simon Jacobs, DP; Alison Evans, Gareth Love Lee Wilton, Inez Woldman, animators; Louis Mcnamara, assistant animator; Damien Gray Guy, Holme Nat Sale, electricians; Sam Holland, rigger; Erica Powenall, Adam Cook, camera assistants; Sami Goddard, producer; Rich Spence, CG supervisor; Martin Blunden, Trine Sorensen Coolidge, Helen Duckworth, Nathan Guttridge, Ben Toogood, Chuen Tsang, Signe Tveitan, CG artists; Tessa Mapp, Luke Tickner, CG lighters; Joseph Thornley-Heard, FX artist; Owain Peake, additional FX; Rebecca Rose, previs artist; Marta Arisa Clotet, Eva Bennett, Dom Rayner, Mat Rees, CG animators; Fernando Lechuga, comp supervisor; Hugh Brazier, Paule Quinton, Spencer Cross, Jim Lewis, compositors; Bram Ttwheam, colorist; Dan Williamson, editor; Christopher Stock, Dopesheet editor; James Grant, Photoshop artist; Miles Cumpstey, sound recordist. Props Mangostone Ltd. Helen Javes (Toolbox: Maya, Arnold, Nuke, Houdini, DaVinci Resolve, Dragonframe, Photoshop, Procreate) Music Penguin Cafe Arthur Jeffes, composer. Sound Design/Mix Matt Loveridge, Will Davies. Voice artists Jim Carter, Olivia Colman, David Harbour, Giovanna Lancellotti, Calyssa Miller, Helen Mirren, Bella Ramsey, Ahir Shah, voice artists.
Violence against women is rooted in gender and relationship models based on control and emotional dependence: this is the starting point for the development of the awareness-raising campaign “Getting Ready,” ideated for Sephora Italia by creative agency LePub and directed by Juul Op den Kamp.
Psychological violence manifests itself through constant and repeated behaviors aimed at controlling and subduing the partner. When we talk about gender-based violence, the focus is often on the physical side. However, not enough is said about the first signs of abusive behavior, especially from a psychological point of view, which are mostly subtle.
The objective of LePub and Sephora Italia’s “Getting Ready” campaign is deliberately simple and direct: to encourage awareness of what are called “Early Signs,” being the first signals of gender-based violence. Taking care of one’s outward appearance, the way one dresses and wears make-up, are powerful means of expressing one’s identity and are often the subject of abusive controlling behavior. Sephora believes in the right of every woman to be able to express herself freely and has once again decided to turn the spotlight on this issue through a campaign with a strong emotional impact.
“The topic addressed in this campaign is a sensitive one, unfortunately of a tragic relevance that cannot leave us indifferent. Signs of violence must be scrupulously observed, properly recognized and promptly interrupted. It starts with a comment, continues with an insult and finally culminates in a concrete act, a dramatic phenomenon that we are forced to read about every day in our newspapers. This is why it is absolutely necessary to act and talk about it: if our message reaches and supports even one... Read More
