Completely invisible on a dark winter night, a woman and her faithful dog take a run in the park in this TV/cinema campaign for the Volkswagen Touareg, created by adam&eveDDB, London.
Revealed only by the mist of their breath and their shadows under lights, their journey takes a suspenseful turn as they encounter Volkswagen’s new flagship Touareg Black Edition in the fog that surrounds them. The ad highlights that the Touareg is the first Volkswagen model available with the Night Vision assist system. A thermal image camera (infrared camera) integrated at the front of the car registers infrared radiation and can detect and warn the driver of people or animals from 10m-130m ahead. By revealing the woman and her best friend, this technology that helps our relieved driver avert any danger.
The work consists of 30-second and 60-second versions for TV and a longer two-minute cinema cut featuring the ride comfort, sleek lines and state-of-the-art driver assist feature in the Touareg.
Titled “See the Unseen,” the film was directed by Niclas Larsson via production house new-land London and shot by DP Linus Sandgren (La La Land, No Time to Die). The music for the spot was composed by Carlos Cipa, with postproduction by Untold Studios. Factory Studios, London, provided sound design and audio post.
