Sony Interactive Entertainment has debuted its latest spot devoted to PlayStation’s game streaming service, PlayStation Now. The piece is part of a global campaign conveying that with only a few button pushes, hundreds of stories, characters, and worlds can be instantly delivered directly to game players’ homes.
To capture this feeling of instant gratification agency adam&eveDDB created this work showing iconic game characters sampling the 800+ games available through PlayStation Now. Directed by Mischa Rozema of Nexus Studios, the film begins with the call to action: showtime! Rapidly diving through the sky we see a cavalcade of gaming heroes, including Kratos, Scorpion, and Nathan Drake, crashing into the homes of players. At the climax of the film we realize that the characters have been summoned through PlayStation’s cloud game streaming service, PlayStation Now, and are ready to stand up, side-by-side with the PlayStation player and take on the challenges that lie ahead.
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Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Jon Farley, Alex Lucas, Matthew Osbourne, creatives; Anthony Falco, chief production officer; Rebecca Holt, Jaki Jo Hannan, Clio McLeary, producers; Martin Beverley, chief strategy officer; Paul Knowles, head of design; Dave Callow, artworker; Hash Khan, Jamie Wathen, Joe Hollingworth, motion designers; Hash Milhan, interactive creative director. Production Nexus Studios Mischa Rozema, director; Luke Youngman, head of production; Ollie Allgrove, Judy Hill, exec producers; Alan Traquair, producer; Janine Carter, UK production manager; Steve Annis, DP. Editorial TenThree Stephen Dunne, editor; Blaine Pearson, edit assistant. Postproduction/VFX The Mill Kirsty Ratcliffe, Alex Fitzgerald, post producers; Mike Chapman, creative director; Peter Hodsman, 2D lead artist; Alan Williamson, 3D lead artist; James Bamford, colorist. Music Supervision SIEE Creative Services Group Music Soundtrack: “Twilight Time” by The Platters Production Services Unit and Sofa, Prague Jitka Fridrichova, exec producer; Eva Perez, line producer; Martina Petrikova, project manager; Iris Koutova, project coordinator. CGI Happy Finish Simon Allan, CGI Audio Post 750mph Sam Ashwell, sound engineer
Disney invites audiences into a heartwarming original story with A Disney Holiday Short: Best Christmas Ever, directed by Academy Award® winner Taika Waititi via production company Hungry Man. Premiering on Disney+ and online, and featuring the voice of John Goodman as Doodle, the short serves as the creative centerpiece of Disney’s new “Make Someone’s Holiday Magic” campaign.
At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year. Renowned Walt Disney Animation Studios animator Eric Goldberg, the creator of beloved Disney characters such as Genie from Aladdin (1992), acted as an advisor on the animation of the short in collaboration with Untold Studios, Hungry Man and creative agency adam&eveDDB.
This short follows last year’s Emmy®-nominated, A Disney Holiday Short: The Boy & The Octopus, also directed by Waititi, whose numerous Disney credits include Marvel Studios’ Thor: Ragnarok (2017) and Thor: Love and Thunder (2022), and Searchlight Pictures’ Jojo Rabbit (2019), for which he won an Oscar® for Best Adapted Screenplay.
“What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,”... Read More
