Kroger’s 2023 holiday campaign is headlined by this animated film, “Cuisine Exchange.” Created by adam&eveDDB New York, the film highlights the connective power of food through a heartfelt story centered around a childless couple who decide to host an exchange student and the lifetime of traditions that follow.
Kroger retains its beloved Kroji characters for the :74 film which is complemented by the hit track “Photograph” by Ed Sheeran.
In addition, the brand enlisted the same award-winning directing duo and production company responsible for the 2022 holiday film: Yves Geleyn (John Lewis film “The Bear and The Hare” and Michael Thurmeier (Ice Age: Continental Drift, Ice Age: Collision Course) of the New York-based studio Hornet.
CreditsClient Kroger Agency adam&eveDDB New York Richard Brim, global chief creative officer; Amanda Peters, head of strategy; Mat Bisher, group executive creative director; Paulo Junger, Jason Ashlock, executive creative directors; Vinicius Fernandes, Mussashi Shintaku, Patrick Conlon, creative directors; Rafael Oliveira, associate creative director; Teri Atlman, production lead; Bree Hopenwasser, sr. producer; Christopher Lane, associate producer. Production Company Hornet Yves Geleyn, Mike Thurmeier, directors; Hana Shimizu, managing partner; Karen Lawler, director of production; Kristin Labriola, head of creative development; Alex Unick, executive producer; Dez Stavracos, head of production; Heather Hardin, producer; Anita Chao, sr. editor; Cole Bannick, assistant editor; Karla Palacios, production coordinator; Jon Chun, talent coordinator; Name Camillo Clauser, storyboard artist; Hannah Kim, Tom Humber, character designers; Michael Knapp, art director; George Smaragdis, CG supervisor; Pakorn Bupphavesa, CG lead; Carl Mok, compo lead; Angeline Rivera, Natalia Perez Melendez, Nelson Mai, Daniel Lombardi, Nick Wergin, CG generalists; Constance Bensen, character modeler; Alex Levenson, set modeler; Carlos Sandoval, Chris Hill, rigging; Cody Chen, Mirelle Underwood, Nicole Noel, Sylvia Apostol, light & rendering; Nicole Noel, Paulo Dias, Shandy Tam, Eric Concepcion, compositors; Chris Mayne, Hee Jin Kim, Kaitlin Yu, Matt Parent, Matthew Corsillo, Meg Oswalt, Nicholas Christie, Tania Florit, animators
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More