We’re thrust into a police squad room where the atmosphere is tense as the chief is upset over the lack of progress in the investigation of a high-profile crime. Eight days since the felony was perpetrated, not a single suspect has been turned up. The chief bemoans that his department is “a punchline” in the newspaper headlines.
All the detectives and police personnel in the room are silent as they’re being chewed out–except for one brave guy who tells everyone that they have to move to the den. That’s because his wife’s book club meeting is taking over the squad room they currently occupy.
Sure enough, the move is on as the gent greets his wife and her guests, and moves to the den where he watches on his TV set the now resumed police drama as it unfolds in his den. This was all made possible by AT&T’s U-verse which allows viewers to pause and play what they’re watching in any room, underscoring the campaign slogan, “The U-verse Revolves Around You.”
Steve Ayson of MJZ directed for BBDO New York.
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Credits
Client AT&T U-verse Agency BBDO New York David Lubars, chief creative officer worldwide; Greg Hahn, chief creative officer, New York; Matt MacDonald, executive creative director; Erik FahrenKopf, LP Tremblay, sr. creative directors; Carolyn Davis, associate creative director/art director; Matthew Page, associate creative director/copywriter; Dave Rolfe, director of integrated production; Julie Collins, group executive preoducer; Dan Blaney, exec agency producer. Production MJZ Steve Ayson, director; Donald Taylor, line producer; Greig Fraser, DP. Visual Effects The Mill Christa Cox, VFX producer; Andres Eguiguren, CG supervisor; Iwan Zwarts, Glyn Tebbutt, Stefan Smith, CG artists. Editorial Final Cut New York JD Smyth, editor. Sound Design Brian Emrich, sound designer. Music Q Department. Audio Post Heard City Phil Loeb, mixer. Titles ImagefactoryDC.
This holiday season, YETI, in partnership with Wieden+Kennedy (W+K) Portland, has launched a film to highlight the unintended consequences of gifting a YETI product to someone you love. “Don’t Get Them a YETI,” is a punchy cautionary tale with a wink, warning those considering gifting a YETI not to, because a world of adventurous highs and lows awaits and it might just be more than they bargained for.
Directed by Daniel Wolfe and Jess Kohl of Love Song, with VO by Oscar- and Grammy-winning singer-songwriter and Yellowstone actor Ryan Bingham, the hero film opens with a YETI Tundra Cooler flying off the back of a truck and tumbling through the mud. This kicks off a kaleidoscopic fever dream of worst-case scenarios in the mind’s eye of the female lead. As she imagines what could unfold, bites to burns to rashes, to wet dogs to never ending slideshows, the witty voiceover rattles off reason after reason why giving a YETI is a terrible idea.
But the truth is, every “disaster” looks kind of amazing. And as the adrenaline builds, so does her resolve. By the end, she commits. This might be the worst idea she’s ever had, but it’s also the best. She’s getting the YETI.
The campaign embraces YETI’s core truth: it’s not just gear, it’s a gateway. A catalyst. And commitment to whatever comes with it. And YETI clearly has no problem beating up their own product in the process. Because they know it’s built to take it. From the mud to the rodeo to the back of a bush plane, these products are made for the ones who go too far—and the loved ones who enable them.
“Don’t Get Them a YETI” flips the holiday script. It’s not just about gift guides and wrapping paper. It’s about understanding what you’re really giving... Read More
