Beginning this summer and continuing over the next year, AT&T has entered into a media partnership with cinema media vendor NCM (National CineMedia). The partnership, which was secured by AT&T’s media agency Hearts & Science, enables AT&T to run :90 second films during the previews before all the biggest films, such as Jurassic World, Mamma Mia! and more.
This :90 titled "Surprise" is part of BBDO’s series of mash-ups which blend movie genres in completely unexpected ways–underscoring the range of entertainment AT&T can deliver. For example, in this cinema ad we see a romantic comedy turn into a horror film.
Daniel Wolfe directed via production houses Somesuch and Anonymous.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2018-07-21)
Credits
Client AT&T Agency BBDO NY David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Kevin Mulroy, Dan Kenneally, creative directors; Julie Collins, group executive producer; Jessica Coccaro, executive producer; David Rolfe, director of integrated production. Production Somesuch X Anonymous Daniel Wolfe, director; Tim Nash, founding partner; Nicky Barnes, exec producer; Tom Martin, producer; Tom Townend, DP. Editorial Cosmo Street | Trim Editorial Tom Lindsay, editor; Maura Woodward, exec producer; Anne Lai, head of production; Alex Morales, Ben Elkaim, Habin Semaan, assistant editors. Telecine Framestore London Simon Bourne, telecine artist; Chris Anthony, producer. VFX KEVIN, Venice, Calif. Tim Davies, VFX supervisor/2D lead; Sue Troyan, exec producer; Jami Schakel, producer. Music/Sound Design Barking Owl Atticus Ross, composer; Morgan Johnson, sound designer; Kelly Bayett, executive producer/creative director. Audio Post Sonic Union Steven Rosen, Mike Marinelli, Paul Weiss, engineers; Justine Cortale, Pat Sullivan, producers.
Mosaic North America has been named Canadian agency of record for the Buffalo Bills. The partnership focuses on growing the NFL football team’s fan base in Canada, with Mosaic leading strategy and creative in-market, and deepening the team’s connection with Bills Mafia north of the border.
Mosaic’s debut work for the team is a Toronto-wide playoff activation that transformed familiar “Post No Bills” signage into bold “Go Bills” rally cries across the city. Launched overnight following the end of the regular season, the campaign replaces hoarding walls with large-scale street tags across Toronto — from Queen West and Little Italy to the Distillery District and the West Don Lands — creating a mysterious, highly visible rally cry tied to the Buffalo Bills’ playoff push.
Each installation features a QR code that drives fans to a dedicated landing page, where they can sign up for Buffalo Bills Canada communications and enter a playoff contest offering flights, hotel, and game tickets. One winner is selected each weekend for every round the team remains in the postseason, allowing the campaign to evolve in real time alongside the playoff run.
The work taps into a long-standing truth about the franchise: Ontario is already a meaningful part of the Buffalo Bills’ fan base. On any given game day, Ontarians accounted for an estimated 20% of attendees at Highmark Stadium, home to the Bills. With the NFL encouraging northern teams to expand their fan bases beyond the U.S., Mosaic’s mandate is to build fandom and engagement in Canada by meeting fans where they already show up.
“The goal with this campaign was to create a kind of love letter to fans, from fans. Something they could feel part of,” said Dan Berzen, creative... Read More
