Titled “In The Spotlight,” this PSA for The Stuttering Association for The Young (SAY) from BBDO New York portrays the emotional weight on young people living with a stutter to ignite a conversation and bring awareness to this common yet stigmatized speech disorder.
Directed by Alex Gorosh of Hungry Man, the film hyperbolizes what it feels like for youth who stutter while delivering ordinary conversation–as if they are literally on stage, in the spotlight. It aims to educate viewers on how to treat their peers who stutter, stressing empathy and patience, just in time for the upcoming school year.
The pro-bono partnership with BBDO NY and SAY was actually inspired by the agency’s own jr. copywriter, Aaron Marshall who shared his experience of growing up with a stutter. For example, there were times he would order something at a restaurant that he did not want, just to avoid stuttering.
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Credits
Client The Stuttering Association for the Young (SAY) Agency BBDO New York David Lubars, chief creative officer, worldwide; Lance Vining, Gary Toit, VPs, creative directors; Aaron Marshall, copywriter; Whitney Husnik, producer; Julia Millison, music producer; Dexter Blumenthal, strategy director; Isabel Rendon, strategist; Lucy Bennett, influencer lead; Chris Daniele, director of digital analytics. Production Company Hungry Man Alex Gorosh, director; Sherra Fermino, producer; Caleb Dewart, Mino Jarjoura, Dan Duffy, Meredith Bergman, exec producers; Eric Ulbrich, DP; Paul McConnell, production designer. VFX & Color The Mill Anastasia Von Rahl, managing director; Warwick Hewett, sr. producer; Mike Cimino, production coordinator; John Leonti, creative director & shoot supervisor; Chris “Badger” Knight, 2D lead artist; Freddy Parra, 3D lead artist; Stephen Paragone, 2D artist; Lalida Karnjanasirirat, Amit Patil, C Dinesh Reddy, Anthony Ignatius Dsouza, 3D artists; Vinamra Ramniranjan Bhartia, Utkarsha Chittaranjan Wairkar, production support; Paul Yacono, colorist; Denise Brown, sr. color producer; Lindsey Orlando, production coordinator, color; Gemma Parr, Logan Highlen, color assists. Audio Post Lime Studios Zac Fisher, audio mixer; Michael Baran, audio assistant; Kayla Phunnglan, sr. producer; Susie Boyajan, exec producer. Music Walker Chris Keye, composer; Jendayi Bonds, associate producer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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