A young man sinks the winning shot in a basketball game to the delight of the home crowd.
But in the post-game locker room, the story takes a turn as the hardwood hero, now alone, is confronted by two men in suits. A fight ensues in which the lad throws one of the men literally through a wall. The other guy retaliates, slamming the basketball player against a wall of gym lockers. It’s then revealed that our game-winning jump shooter is a robotic creature. Now disabled, he is dragged out of the locker room by the authorities.
A super simply reads, “From sports drama to sci-fi,” underscoring the wide range of entertainment fare available through AT&T.
Titled “Shot,” this cinema ad continues AT&T’s “More for your thing” campaign from BBDO New York. This past summer, AT&T debuted a series of cinema spots which blended movie genres in completely unexpected ways–romance and horror in “Surprise” and suspense and a musical in “Bus.” The campaign has AT&T in partnership with NCM (National Cinema Media).
Steve Rogers of Biscuit Filmworks directed “Shot.”
Credits
Client AT&T BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Kevin Mulroy, Dan Kenneally, creative directors; Julie Collins, group executive producer; Jessica Coccaro, executive producer; David Rolfe, director of integrated production. Production Biscuit Filmworks Steve Rogers, director; Shawn Lacy, partner/managing director; Jeff McDougall, Holly Vega, exec producers; Rachel Glaub, Mercedes Allen, heads of production; Karen O’Brien, line producer; Adam Arkapaw, DP; Bruce McCloskey, production designer. Editorial Work Editorial Rich Orrick, editor; Chris O’Brien, assistant editor; Jane Dilworth, Erica Thompson, exec producers; Jamie Lynn Perritt, producer. Telecine Company 3 Tim Masick, colorist; Keven Breheny, producer. VFX KEVIN Tim Davies, executive creative director/partner; Mike Dalzell, head of CG/CG supervisor; Sue Troyan, sr. exec producer/partner; Jami Schakel, VFX producer. Music/Sound Design JSM Music, New York Joel Simon, chief creative officer, composer; Jeff Fiorello, exec producer; Nathaniel Morgan, Jason Krebs, composers; Nathan Kil, sound designer. Audio Post Sonic Union, New York Paul Weiss, engineer; Justine Cortale, Pat Sullivan, producers.
Tom Tagholm of Various Films directed this moving piece for the U.K.’s Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
It’s a special career for people who might not have previously considered the role. It’s about a fulfilling job that fulfills lives. There’s a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isn’t sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
The... Read More