To launch the BBC’s coverage of the upcoming Olympic Winter Games, BBC Creative and Blinkink have partnered to create “Extreme by Nature,” a mixed media animation that brings to life the intensity of the competition through the harsh worlds of ice and snow.
Directed by Balázs Simon via Blinkink, the gritty piece combines in-camera effects and post with intricate stop-motion animation, with entire scenes 3D printed frame-by-frame. As well as running as a trailer across channel junctions and online, the animation will feature as the title sequence for The Winter Olympics Games, which first airs on Friday, February 4, across the BBC.
Credits
Client British Broadcasting Corporation/BBC Winter Olympics James Cross, Tim Jones, Reuben Dangoor, creative directors; Stuart Gittings, creative; Liz Dolan, producer. Production Blinkink, London Balázs Simon, director; Bart Yates, exec producer; Alex Halley, producer; Rebecca Little, producer; Theo Cassels, production manager; Max Halstead, DP; Andy Biddle, stop motion animator; Andrew Spradbery, stop motion animator & rigger; Jennifer Kidd, art director; Beattie Hartley, art department assistant. (Toolbox: Volo motion control crane, Dragonframe, Maya, Houdini, Flame, Nuke) Studio Clapham Road Studios Daisy Garside, studio manager. Blinkink 3D Printing Jennifer Kidd, art direction, set dressing. Props Scale Model Studios Elliot Spencer Colley, clear prints. White Prints 3M BIC Janine Downs, Anastasis Constanti, Stephen Knowles; Georgina Kipling, 3D printing technician. VFX/Post GYAR Mate Barbalics, Andras Piroska, VFX producers; Aron Hargitay, VFX supervisor; Sandor Garaczi, head of CGI; Adam Marihazi, CGI lead artist; Zoltan Marko, Istvan Bori, CGI generalists; Bernadett Dian, 3D modeling; Robert Toth, rigging; Bea Ujj, Zoltan Zahorszki, Gyorgi Fabos, Zsolt Merey Kadar, 3D animation; Gabor Abbas, FX artist; Shahab Hosseini, lead compositor; Aron Nemeti, sr. compositor; Andras Pflum, compositor; Balazs Lublovari, Victor Miltenyi, Ivan Voros, clean up. Rendering Fox Renderfarm Postproduction Company Feature Films for Families Peter Barbalics, exec producer. Color Glassworks Jonny Thorpe, colorist. Sound Company GAS
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
