To launch the BBC’s coverage of the upcoming Olympic Winter Games, BBC Creative and Blinkink have partnered to create “Extreme by Nature,” a mixed media animation that brings to life the intensity of the competition through the harsh worlds of ice and snow.
Directed by Balázs Simon via Blinkink, the gritty piece combines in-camera effects and post with intricate stop-motion animation, with entire scenes 3D printed frame-by-frame. As well as running as a trailer across channel junctions and online, the animation will feature as the title sequence for The Winter Olympics Games, which first airs on Friday, February 4, across the BBC.
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Credits
Client British Broadcasting Corporation/BBC Winter Olympics James Cross, Tim Jones, Reuben Dangoor, creative directors; Stuart Gittings, creative; Liz Dolan, producer. Production Blinkink, London Balázs Simon, director; Bart Yates, exec producer; Alex Halley, producer; Rebecca Little, producer; Theo Cassels, production manager; Max Halstead, DP; Andy Biddle, stop motion animator; Andrew Spradbery, stop motion animator & rigger; Jennifer Kidd, art director; Beattie Hartley, art department assistant. (Toolbox: Volo motion control crane, Dragonframe, Maya, Houdini, Flame, Nuke) Studio Clapham Road Studios Daisy Garside, studio manager. Blinkink 3D Printing Jennifer Kidd, art direction, set dressing. Props Scale Model Studios Elliot Spencer Colley, clear prints. White Prints 3M BIC Janine Downs, Anastasis Constanti, Stephen Knowles; Georgina Kipling, 3D printing technician. VFX/Post GYAR Mate Barbalics, Andras Piroska, VFX producers; Aron Hargitay, VFX supervisor; Sandor Garaczi, head of CGI; Adam Marihazi, CGI lead artist; Zoltan Marko, Istvan Bori, CGI generalists; Bernadett Dian, 3D modeling; Robert Toth, rigging; Bea Ujj, Zoltan Zahorszki, Gyorgi Fabos, Zsolt Merey Kadar, 3D animation; Gabor Abbas, FX artist; Shahab Hosseini, lead compositor; Aron Nemeti, sr. compositor; Andras Pflum, compositor; Balazs Lublovari, Victor Miltenyi, Ivan Voros, clean up. Rendering Fox Renderfarm Postproduction Company Feature Films for Families Peter Barbalics, exec producer. Color Glassworks Jonny Thorpe, colorist. Sound Company GAS
Cadbury Dairy Milk has unveiled “Homesick,” a spot from London agency VCCP directed by Steve Rogers via Biscuit Filmworks x Revolver in collaboration with VCCP’s global content creation studio Girl&Bear.
The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform “There’s a Glass & a Half in Everyone.”
“Homesick” tells the story of two sisters separated by 6,000 miles. Set against the neon glow of Kuala Lumpur, the film opens with the older sister calling home. After the call ends, she reaches for an envelope--an eagerly awaited piece of home--and discovers a Cadbury Dairy Milk chocolate bar lovingly wrapped inside. There’s just one twist: her younger sister has already eaten a generous portion of it. A tiny alien sticker holds together what remains of the bar, an unmistakable signature of sibling mischief. It’s a small, human moment--tender, funny and instantly relatable--capturing the way even imperfect gestures can mean everything when you’re far from home.
The campaign was created by VCCP creatives Emma Jackson and Aly Lane and aims to reinforce Cadbury’s role as a fabric-of-the-nation brand--one that understands and reflects the emotional connections people share every day. As loneliness rises and feelings of belonging decline, Cadbury believes these small acts of generosity have never been more meaningful or more relevant.
