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    Top Spot of the Week: BMB London, Director David Dearlove Engage In “Real Talk” For Breast Cancer Now

    By SHOOTUpdated:No Comments1548 Views

    U.K. research and support charity Breast Cancer Now has launched a campaign created by London agency BMB, encouraging people to talk more openly about breast cancer.

    The campaign is running during Breast Cancer Awareness Month (October), across TV, social and radio, and also supported in press and digital. It marks the first TV campaign from BMB since the creative agency was appointed to the Breast Cancer Now account last year.

    In this TV spot, “Real Talk,” a woman navigates life with breast cancer, from diagnosis through to treatment and beyond. Breaking the fourth wall and talking directly to camera throughout the spot, she shares with the viewers her real feelings, in contrast to the more carefully considered responses we hear her give to her friends and loved ones. But it’s in a Breast Cancer Now support group that she feels she can share her true feelings out loud: delivering the same response both in her aside to camera and to the person she’s talking to, a member of the Breast Cancer Now support group, who has also experienced breast cancer. 

    The PSA ends with the message: “Want to talk more openly about breast cancer? We’re Here,” inviting people who might be worried about or experiencing breast cancer to turn to the charity and find the support to talk more openly about breast cancer.

    The :60 was directed by the Cannes Grand Prix-winning David Dearlove through production house Blink.

    Matt Lever, chief creative officer at BMB, said, “Breaking the fourth wall allows us to get beyond the sanitized, walking-on-eggshells way that people sometimes feel they have to talk about breast cancer. Hopefully our campaign will make breast cancer feel less daunting and make Breast Cancer Now be seen as the place to turn if you want to talk more openly about your breast cancer experience”.

    The new campaign builds on Breast Cancer Now’s striking brand print campaign by BMB launched earlier in the year, which showed individuals explaining how they are touched by breast cancer and the many ways the charity helps people affected by breast cancer. 

     

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    Credits

    Client Breast Cancer Now Agency BMB Matt Lever, chief creative officer/creative director; Bianca Eglinton, creative director & creative; Rebecca Moody, acting head of strategy; Amy Bowker, sr. strategist; Nadia Amico, producer. Production Blink David Dearlove, director; Rich Wilson, producer. Sound Design Wave Parv Thind, sound designer. Postproduction Black Kite

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:BlinkBMBDavid Dearlove



    Director Kasra Farahani Takes Us On A “Home Tour” Of The Fantastic Four’s Abode For Zillow

    Wednesday, July 9, 2025

    In a collaborative effort between creative content company Chromista and Zillow, a new cinematic campaign blending Zillow’s virtual home tours with the look and style of Marvel Studios’ “The Fantastic Four: First Steps” takes center stage. To celebrate the film’s release on July 25, Zillow has launched an immersive campaign featuring two custom spots--“Home Tour” and “Pitchman”--set entirely within the home of the Fantastic Four and directed by the feature film’s production designer, Kasra Farahani.

    Drenched in charming 1960s retro-futurism, the campaign oozes nostalgia and innovation. From character styling and home features to the sonic landscape and transitions, every detail is crafted with care. Enter Jack West, a fictional Zillow partner agent who breaks the fourth wall to guide viewers through The Baxter Building--“the home of tomorrow.” In a nod to Zillow’s virtual tour capabilities, West highlights era-defining amenities like color TVs, panoramic views, a sunken conversation pit, an indoor barbecue,
    and ample space ideal for everything from scientific experiments to cosmic adventures.

    The campaign cleverly integrates character cameos like the Human Torch soaring past the iconic floor-to- ceiling windows. With direction from Farahani and cinematography by Jess Hall, alongside contributions from the film’s own art department, the Zillow spots authentically mirror a canonical Marvel short.

    “I’ve been fortunate to help shape the worlds of some of Marvel’s most iconic films. With this spot for Zillow, we’ve crafted a narrative that offers a wealth of insights into the home of the Fantastic Four,” said Farahani. “We’ve also given fans a glimpse into the inner workings of Reed Richards’... Read More

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