Directed by Vincent Lobelle of Insurrection Paris for agency Buzzman, Paris, this short shows a man rescuing an abandoned dog, taking the pooch out of the forest and bringing him to a loving home. But before we can rejoice, reverse editing uses the same images to show the same man abandoning the dog, tying man’s best friend to a tree in the forest.
It turns out the latter rendition is the truth of the matter as animal charity 30 Millions D'Amis Foundation in France, sponsor of the public service short, reports that 60,000 pets are abandoned annually.
The powerful, moving short is appearing on TV and online in France.
