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    Top Spot of the Week: Canadian Centre For Child Protection, No Fixed Address Team On A Haunting Call To Action Against A Modern Trojan Horse

    By SHOOTUpdated:No Comments2533 Views

    The Canadian Centre for Child Protection teamed up with advertising agency No Fixed Address to create this PSA, “The Horse,” which warns us about the dark and damaging threats that can harm children through their digital devices–particularly the ones in their very hands: the smartphone.

    With it being Cybersecurity Awareness Month, the 60-second film serves as a powerful wakeup call to parents–and is a call to action for governments around the world to protect children from online predators and sexual violence by enacting legislative change.

    “The Horse” was filmed in one continuous shot down a hallway, set in a home that could be yours or mine. The world was built by acclaimed Canadian director Meredith Hama-Brown who won the Fipresci Prize at the Toronto International Film Festival for her film Seagrass and overall film craftsmanship. The PSA opens with a warm and loving feel which turns as a deeply unsettling undertone takes hold–a reminder that phones have opened everyone’s door to online dangers, akin to the Trojan Horse in which predators successfully hid, infiltrated and destroyed what was once thought to be an impenetrable fortress.

    “We set out to capture the scenario that keeps every parent up at night,” said Alexis Bronstorph, chief creative officer at No Fixed Address. “And ‘The Horse’ is a chilling reminder that it’s real and it’s happening.” 

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    Credits

    Client Canadian Centre for Child Protection Agency No Fixed Address Inc. Alexis Bronstorph, Kelsey Horne; Allegra Wiesenfeld, sr. copywriter; Reid Plaxton, sr. art director; Cherie O’Connor, VP broadcast production; Spencer J. Houghton, producer. Production Services Provider Animals TV Meredith Hama-Brown, director; Norm Li, DP; Zosia Mackenzie, production designer; Chris Hutsul, Miriana DiQuinzio, exec producers; Liam Benstead, head of production Gillian Marr, sr. producer. Offline Editorial Saints Editorial Ross Birchall, editor; Phoebe Lorimer, assistant editor; Tory Osler, exec producer. Transfer/Online Darling VFX Patrick Samaniego, colorist; Eric Kinsbury, color assistant; Alyssa Schmidt, online artist; Morgan Campbell, exec producer; Will Culverwell, producer. Audio Berkeley Inc. Tyna Maerzke, exec producer; Jared Kuemper, cretive director. Music Song: “Chukhung” by Biosphere

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:Meredith Hama-BrownNo Fixed Address



    Top Spot of the Week: BBDO, Director Anthony Frattolillo Get “Packing” For The American Red Cross

    Thursday, November 6, 2025

    Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
    holidays alone.

    Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”

    BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
    Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”

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