Facebook Twitter Instagram LinkedIn RSS
    Facebook Twitter Instagram LinkedIn RSS
    SHOOTonline SHOOTonline SHOOTonline
    Register
    • Home
    • News
      • MySHOOT
      • Articles | Series
        • Best work
        • Chat Room
        • Director Profiles
        • Features
        • News Briefs
        • “The Road To Emmy”
        • “The Road To Oscar”
        • Top Spot
        • Top Ten Music Charts
        • Top Ten VFX Charts
      • Columns | Departments
        • Earwitness
        • Hot Locations
        • Legalease
        • People on the Move
        • POV (Perspective)
        • Rep Reports
        • Short Takes
        • Spot.com.mentary
        • Street Talk
        • Tool Box
        • Flashback
      • Screenwork
        • MySHOOT
        • Most Recent
        • Featured
        • Top Spot of the Week
        • Best Work You May Never See
        • New Directors Showcase
      • SPW Publicity News
        • SPW Release
        • SPW Videos
        • SPW Categories
        • Event Calendar
        • About SPW
      • Subscribe
    • Screenwork
      • Attend NDS2024
      • MySHOOT
      • Most Recent
      • Most Viewed
      • New Directors Showcase
      • Best work
      • Top spots
    • Trending
    • NDS2024
      • NDS Web Reel & Honorees
      • Become NDS Sponsor
      • ENTER WORK
      • ATTEND
    • PROMOTE
      • ADVERTISE
        • ALL AD OPTIONS
        • SITE BANNERS
        • NEWSLETTERS
        • MAGAZINE
        • CUSTOM E-BLASTS
      • FYC
        • ACADEMY | GUILDS
        • EMMY SEASON
        • CUSTOM E-BLASTS
      • NDS SPONSORSHIP
    • Contact
    • Subscribe
      • Digital ePubs Only
      • PDF Back Issues
      • Log In
      • Register
    SHOOTonline SHOOTonline SHOOTonline
    Home » Top Spot of the Week: Change The Ref, Klick Health, Director José Padilha Tell “American Cancer Story”

    Top Spot of the Week: Change The Ref, Klick Health, Director José Padilha Tell “American Cancer Story”

    By SHOOTWednesday, May 8, 2024Updated:Sunday, July 7, 2024No Comments3854 Views
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    “American Cancer Story” is a poignant, new coming-of-age short film José Padilha wishes he didn’t have to make. 

    Inspired by horrifying data from the Centers for Disease Control (CDC), attributing firearms as the leading cause of child and teen fatalities, the film links gun violence and pediatric cancer in an emotional storyline about a young girl who beats cancer only to face a school shooting.

    Change the Ref (CTF) released the film on AmericanCancerStory.com. The website asks viewers to share the film and demand urgent change from politicians and lawmakers. It is also raising funds for 10 pediatric cancer charities. The dramatic 90-second film is also running as a public service announcement on a variety of television networks.

    Patricia and Manuel Oliver, co-founders of CTF, talked about the significance of the film’s unique double narrative. “These are two important issues that we are confronting,” said Patricia, who appears in the film as the school teacher. Added Manuel, “This is not about gun violence versus cancer; this is gun violence in alliance with cancer. How can we prevent both of them? Because a victim is a victim, and every father and mother who loses a child goes through the same pain.”

    Their son, Joaquin “Guac” Oliver was one of the 17 students at Marjory Stoneman Douglas High School murdered with an assault weapon designed for war and purchased by a 19-year-old. 

    Padilha (Narcos, RoboCop, Elite Squad) wrote the screenplay and directed the film via production company Taking Over NY after receiving the initial treatment developed by Rich Levy, Bernardo Romero, and Tim Jones, creative leaders at agency Klick Health. Maroon 5 founding member and lead guitarist James Valentine wrote his first original score for the film, which also features a song by the multi-Grammy® Award-winning band. Douglas Costa at Taking Over Films produced. Visual effects were done by Pierre Buffin, postproduction by BUF Company, editing by Marcio Hashimoto, and sound production by AudioInk.

    “I have dedicated my career to telling stories with social impact,” Padilha said. “This film is one of the most impactful I’ve ever directed. I hope it strikes a chord with everyone so we can help change the story for children in America.”

    Valentine said, “I was drawn to this project because I’ve been concerned about these two issues for a very long time. Pediatric cancer has been important to me and the band. We got involved with a program at Children’s Hospital Los Angeles many years ago. And in high school, I was assigned to do a project on gun violence. It was a real wake-up call for me. Ever since then, I feel like I’ve just seen it get worse.” 

    According to the latest CDC data, gun violence took over as the leading cause of death for US children and teens in 2021, accounting for almost 19 percent of fatalities (almost twice that in 1999) – ahead of car accidents (16.5 percent) and pediatric cancer (8 percent). 

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2024-05-10)
    Credits

    Client Change the Ref  Agency Klick Health Rich Levy, Bernardo Romero, Tim Jones, writers; Jen Martin, Laura Denham, producers; Amy Fortunato, creative director/copywriter; Andrea Bistany, creative director/art director; Spencer Brown, associate director, creative video production; Travis Borgess, Brian Umali, creative directors/art directors. Production Company Taking Over NY  José Padilha, writer & director; Douglas Costa, producer; Adolpho Veloso, DP. Editorial Marcio Hashimoto, editor. Sound Production Company Audiolink Music James Valentine, Maroon 5, film score. VFX & Postproduction BUF Company Pierre Buffin, VFX

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:Change the RefJosé PadilhaKlick Health



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

    Read More

    No More Posts Found

    MySHOOT Profiles

    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    Previous ArticleTD Insurance, Ogilvy Canada, BUTTER Music and Sound Create Personalized Jingle For A TD Insurance Customer
    Next Article The Best Work You May Never See: Cheil Worldwide Sounds Off On Child Abuse
    SHOOT

    Add A Comment
    What's Hot

    3D Animation Director Liam Archibald Joins Blinkink For Worldwide Commercial Representation

    Friday, August 28, 2026

    Duane “Keffe D” Davis’ Murder Trial Heads To Closing In Tupac Shakur’s 1996 Killing

    Friday, August 28, 2026

    C. Kim Miles Shares Insights Into The Reimagining Of “Little House on the Prairie”

    Thursday, August 27, 2026
    Shoot Screenwork

    Apple, TBWA\Media Arts Lab and Director Nicos Livesey Deploy Clay Animation To Showcase “The Mighty Mac Mini”

    Friday, August 28, 2026

    TBWA\Media Arts Lab and director Nicos Livesey–via Blinkink and Stoopid Buddy Stoodios–teamed on this clay…

    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    JT Mega, Director Jake Zalutsky “Savor The Little Things” For Mahatma Rice

    Wednesday, August 26, 2026

    9/11 Day, Pete Davidson, David&Goliath Share Personal 9/11 Story and “UNIITE For Good”

    Tuesday, August 25, 2026

    The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960.

    Today's Date: Fri May 26 2023
    Facebook Twitter Instagram LinkedIn RSS
    More Info
    • Overview
    • Upcoming in SHOOT Magazine
    • Advertise
    • Privacy Policy
    • SHOOT Copyright Notice
    • SPW Copyright Notice
    • Spam Policy
    • Terms of Service (TOS)
    • FAQ
    STAY CURRENT

    SUBSCRIBE TO SHOOT EPUBS

    © 1990-2021 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.
    • Home
    • Trending Now

    Type above and press Enter to search. Press Esc to cancel.

    Type above and press Enter to search. Press Esc to cancel.

    SHOOT
    click X to close window
    ×

    Farewell Note from the Publisher

    After 66 years of covering Commercial, Film & TV production & post, SHOOTonline ceased publishing as of Friday, August 28th, 2026.

    Although publishing activities concluded, the company will continue to operate through a transition period to ensure a smooth conclusion to all business dealings, including processing refunds for prepaid SPW tokens and collecting outstanding advertising invoices.

    A heartfelt Thank You to our readers, advertisers, sponsors, vendors, and of course the amazing staff throughout the decades who have made this wonderful SHOOT Magazine/SHOOTonline journey possible. And, a huge Thank You to all the executives, artisans, companies, agencies, associations, guilds, studios, networks, streaming services, manufacturers, and so many more who trusted us to share their news, milestones, insights, and points of view with the industry.

    Click Here to read more about SHOOT’s closure.

    Click Here to close window
    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.