Chick-fil-A’s latest installment of its annual Christmas campaign from McCann–the centerpiece of which is this animated short–invites fans back to the world of Evergreen Hills, encouraging them to find joy in the unexpected this holiday season.
In the film, our main character, a girl named Sam, returns to help a new friend CeCe repair a cherished family ornament. With a little help from a quirky baker in Evergreen Hills, they discover the ability to transform an unexpected moment into something wonderful.
With the added pressure for a perfect holiday after a year apart, this film is a reminder to find joy during a stressful season–even when things don’t go exactly as planned. Who knows what magic you’ll find in the seemingly imperfect realities of the season?
McCann led creative development for the campaign and partnered with Psyop on production, bringing viewers to a whimsical bakery in the town of Evergreen Hills called The Whoopsery.
Dircted by Psyop's Marie Hyon, the new two-minute film launched digitally this week, will air Thanksgiving Day on NBC, and will continue to run on TV and in cinemas throughout the holiday season.
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Credits
Client Chick-fil-A Agency McCann Sean Bryan, Tom Murphy, co-chief creative officers, North America. Larry Platt, Danny Rodriguez, EVPs, executive creative directors, NY; Sherrod Melvin, Thomas Weingard, Jason McKean, group creative directors, NY; David Mashburn, executive design director, NY; Jesse Yowell, Dan Colburn, associate creative directors, NY; Ethan Buller, design, director, NY; Luzdivina Ruiz, sr. art director; Josh Race, sr. copywriter; Ralph Vibar, art director; Kathy Love, SVP, executive integrated producer; Eric Johnson, SVP, executive music producer, integrated production; Julianna Katrancha, SVP, global strategy director; Justin Luk, Amanda Shaprio, VP, strategy director. Production Psyop, bicoastal Marie Hyon, director; Eve Strickman, exec producer; Andrew Rindlaub, producer; Claire Funderburk, assistant producer; Raven Burnett, writer; Vicorior Intrasombat, Winnie Mai, Misha Oplev, Andrew Park, Laura Yan, designers; Ben Chan, storyboard artist; Briana Franceschini, lead technical director; Ryan Moran, Pt Porter, Michael Sime, previs artists; Kwan Au, Winnie Mai, David Soto, modelers; Kwan Au, Matthias Bauerie, Sarah Bocket, Briana Franceschini, Anne Yang, lighters; & dev artists;Ieva Sauciunaite, lighter; James Atkinson, Steve Hallquist, VFX artists; Pat Porter, lead 3D animator; Sam Crees, Nayoun Kim, Ryan Moran, Michael Sime, Anthony Travieso, Matt Williamson, 3D animators; Zed Bennett, lead rigger, Zeth Willie, rigger; Zed Bennett, Fred Qiao, John Block, technical animation/hair & cloth simulation; Matthias Bauerle, 2D lead; Aaron Baker, Carl Mok, Herculano Fernandes, Manu Gaulot, Sarah Yoo, compositors; Loren Christiansen, editor; Keigo Tanaka, assistant editor. (Toolbox: Maya, Arnold, Zbrush, Yeti, Substance Painter, Photoshop, Nuke, Premiere, Houdini) Sound Design & Audio Post Decibel, New York Tom Goldblatt, sound designer & engineer; Alicia Rodgers, exec producer. Music Squeak E. Clean Studios, bicoastal/international Jesse Watt, composer; Zac Colwell, creative director; Kit Winter, exec producer; Nick Doering, Nick Keenan, Karla Henwood producers.
Disney invites audiences into a heartwarming original story with A Disney Holiday Short: Best Christmas Ever, directed by Academy Award® winner Taika Waititi via production company Hungry Man. Premiering on Disney+ and online, and featuring the voice of John Goodman as Doodle, the short serves as the creative centerpiece of Disney’s new “Make Someone’s Holiday Magic” campaign.
At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year. Renowned Walt Disney Animation Studios animator Eric Goldberg, the creator of beloved Disney characters such as Genie from Aladdin (1992), acted as an advisor on the animation of the short in collaboration with Untold Studios, Hungry Man and creative agency adam&eveDDB.
This short follows last year’s Emmy®-nominated, A Disney Holiday Short: The Boy & The Octopus, also directed by Waititi, whose numerous Disney credits include Marvel Studios’ Thor: Ragnarok (2017) and Thor: Love and Thunder (2022), and Searchlight Pictures’ Jojo Rabbit (2019), for which he won an Oscar® for Best Adapted Screenplay.
“What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,”... Read More
