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    Home » Top Spot of the Week: Chris Hopewell Directs Run The Jewels’ “walking in the snow”

    Top Spot of the Week: Chris Hopewell Directs Run The Jewels’ “walking in the snow”

    By SHOOTWednesday, January 6, 2021Updated:Tuesday, May 14, 2024No Comments2340 Views
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    Run The Jewels, the duo of Killer Mike and El-P, released a video for “walking in the snow” from their milestone 2020 album RTJ4. Directed by Chris Hopewell, the stop-motion visual stars action figure versions of Mike and El, who have been thrust into a toy-populated bedroom city where authoritarian forces have seized power and routinely use violence to quell revolt. But it doesn’t take long for our heroes to discover and link up with a secret rebel force intent on overthrowing their frosty overlords. 
     
    The video is a perfect thematic fit for the lyrically prescient and relevant song, and its tightrope walk between scathing political commentary and good-humored fun is a perfect reflection of the band itself.

    “It was great to work with the RTJ guys again,” said Hopewell, who earlier helmed RTJ’s “Don’t Get Captured” music video.“Everyone was very aware of the gravity of the subject matter and RTJ didn’t want to be too obvious or on the nail with the visuals, so we went with an ‘80s style fantasy look with evil snow warriors and their icy king oppressing the bedroom toys. It was great to be involved with a project with a positive vibe to end a pretty fucked up year. Big thanks to the RTJ crew for their truth and for letting us work with their amazing music once again.”
     
    The video was produced by YouTube Music, Unreasonable Studios, Jacknife Films and Black Dog Films, with creative by Anomaly.

    Rosie Brind, Hopewell’s long-time producer, produced for Jacknife.

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    Credits

    Production YouTube Music, Unreasonable Studios, Jacknife Films & Black Dog Films  Chris Hopewell, director via Jacknife Films & Black Dog Films; Jon Davey, DP; Philip Powell, DP assistant; Cadi Catlow, Jacky Howson, animators; Rosie Brind, producer/EP, Jacknife Films; Andy Stewart, Sharon Shang, Brandon Littlejohn, producers. Creative Direction Anomaly Alberto Chapa, Ray Ali, Emmanuel Madu, Matt Comer. Postproduction Tom Weller, editor; Stephen Ryan, After Effects. Construction/Design/Models Holly Jo Beck, set design; Harry Jenkins, set builder; James Harvey, character design; Henry St. Leger, storyboard artist; Richard Heard, puppet fabrication; Jonathan Minto, Chloe Moore, Stuart Seydel, Chris Addison, Alex Kolodotschko, Joanna Garland, Spike Hopewell, modelmakers. Production/Studio Executive Producers Jon Legere (Unreasonable Studios), Martin Roker (Black Dog Films UK), Molly Bohas (Black Dog Films US); Will Bronson, Amaechi Uzoigwe, Dilara Cagal, Courtney Marr, Naomi Zeichner, David Krinsky, Gianfranco Cuoco

    Media Type:Music Video
    ScreenWork Categories:Music Video
    Screenwork Type:Top Spot
    Video Tags:AnomalyBlack Dog FilmsChris HopewellJacknife Films



    Top Spot of the Week: BBDO New York, Director Thomas Ormonde Show How Romance Stacks Up For A Pringles Snacker

    Thursday, April 9, 2026

    As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.

    This long-form version of the spot, a :60, is running on YouTube.

    Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”

     

     

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