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    Home » Top Spot of the Week: Chris Hopewell Directs Run The Jewels’ “walking in the snow”

    Top Spot of the Week: Chris Hopewell Directs Run The Jewels’ “walking in the snow”

    By SHOOTWednesday, January 6, 2021Updated:Tuesday, May 14, 2024No Comments2107 Views
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    Run The Jewels, the duo of Killer Mike and El-P, released a video for “walking in the snow” from their milestone 2020 album RTJ4. Directed by Chris Hopewell, the stop-motion visual stars action figure versions of Mike and El, who have been thrust into a toy-populated bedroom city where authoritarian forces have seized power and routinely use violence to quell revolt. But it doesn’t take long for our heroes to discover and link up with a secret rebel force intent on overthrowing their frosty overlords. 
     
    The video is a perfect thematic fit for the lyrically prescient and relevant song, and its tightrope walk between scathing political commentary and good-humored fun is a perfect reflection of the band itself.

    “It was great to work with the RTJ guys again,” said Hopewell, who earlier helmed RTJ’s “Don’t Get Captured” music video.“Everyone was very aware of the gravity of the subject matter and RTJ didn’t want to be too obvious or on the nail with the visuals, so we went with an ‘80s style fantasy look with evil snow warriors and their icy king oppressing the bedroom toys. It was great to be involved with a project with a positive vibe to end a pretty fucked up year. Big thanks to the RTJ crew for their truth and for letting us work with their amazing music once again.”
     
    The video was produced by YouTube Music, Unreasonable Studios, Jacknife Films and Black Dog Films, with creative by Anomaly.

    Rosie Brind, Hopewell’s long-time producer, produced for Jacknife.

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    Credits

    Production YouTube Music, Unreasonable Studios, Jacknife Films & Black Dog Films  Chris Hopewell, director via Jacknife Films & Black Dog Films; Jon Davey, DP; Philip Powell, DP assistant; Cadi Catlow, Jacky Howson, animators; Rosie Brind, producer/EP, Jacknife Films; Andy Stewart, Sharon Shang, Brandon Littlejohn, producers. Creative Direction Anomaly Alberto Chapa, Ray Ali, Emmanuel Madu, Matt Comer. Postproduction Tom Weller, editor; Stephen Ryan, After Effects. Construction/Design/Models Holly Jo Beck, set design; Harry Jenkins, set builder; James Harvey, character design; Henry St. Leger, storyboard artist; Richard Heard, puppet fabrication; Jonathan Minto, Chloe Moore, Stuart Seydel, Chris Addison, Alex Kolodotschko, Joanna Garland, Spike Hopewell, modelmakers. Production/Studio Executive Producers Jon Legere (Unreasonable Studios), Martin Roker (Black Dog Films UK), Molly Bohas (Black Dog Films US); Will Bronson, Amaechi Uzoigwe, Dilara Cagal, Courtney Marr, Naomi Zeichner, David Krinsky, Gianfranco Cuoco

    Media Type:Music Video
    ScreenWork Categories:Music Video
    Screenwork Type:Top Spot
    Video Tags:AnomalyBlack Dog FilmsChris HopewellJacknife Films



    Broken Heart Love Affair, Director Rodrigo Garcia Saiz Carry The Fire For The Princess Margaret Cancer Foundation

    Friday, May 9, 2025

    The Princess Margaret Cancer Foundation has launched the latest installment of its Carry The Fire brand platform. Created by Toronto ad agency Broken Heart Love Affair, the 60-second spot brings the true story of a dream, loss, and legacy to life--delivering a message of collective strength and enduring hope, inspired by the patients, families, and researchers working toward a future free from the fear of cancer.

    Told through the voice of Hilda Machado, the mother of Anthony Machado, it tells the story of a dream left unfinished and the lasting bond it inspired. Just two weeks after purchasing a bike to participate in The Princess Margaret Cancer Foundation’s annual Ride to Conquer Cancer, Anthony’s liver cancer, which had been treated successfully for over five years, recurred. He tragically passed away one month before the event. Left with her son’s bike and his dream, Hilda later met Wil, a cyclist she encountered at a coffee shop. Moved by Anthony’s story, Wil not only bought the bike but made a promise to ride it in the fundraiser in his honor. Each year since, he has kept that promise, carrying Anthony’s spirit with him for four consecutive Rides--and will do so again this year. In total, Wil has completed an incredible 14 Rides to Conquer Cancer.

    Directed by Rodrigo Garcia Saiz via Frank Content, the documentary-style spot employs a subtle visual effects reveal to drive the narrative: as Wil rides, two shadows stretch across the pavement, one belonging to Wil and the other representing Anthony, symbolizing Wil’s commitment to carrying Anthony’s memory and dream through the Ride.

    Taking place June 7–8, 2025, The Ride to Conquer Cancer is Canada’s largest and most impactful cycling fundraiser, drawing thousands of... Read More

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