Run The Jewels, the duo of Killer Mike and El-P, released a video for “walking in the snow” from their milestone 2020 album RTJ4. Directed by Chris Hopewell, the stop-motion visual stars action figure versions of Mike and El, who have been thrust into a toy-populated bedroom city where authoritarian forces have seized power and routinely use violence to quell revolt. But it doesn’t take long for our heroes to discover and link up with a secret rebel force intent on overthrowing their frosty overlords.
The video is a perfect thematic fit for the lyrically prescient and relevant song, and its tightrope walk between scathing political commentary and good-humored fun is a perfect reflection of the band itself.
“It was great to work with the RTJ guys again,” said Hopewell, who earlier helmed RTJ’s “Don’t Get Captured” music video.“Everyone was very aware of the gravity of the subject matter and RTJ didn’t want to be too obvious or on the nail with the visuals, so we went with an ‘80s style fantasy look with evil snow warriors and their icy king oppressing the bedroom toys. It was great to be involved with a project with a positive vibe to end a pretty fucked up year. Big thanks to the RTJ crew for their truth and for letting us work with their amazing music once again.”
The video was produced by YouTube Music, Unreasonable Studios, Jacknife Films and Black Dog Films, with creative by Anomaly.
Rosie Brind, Hopewell’s long-time producer, produced for Jacknife.
CreditsProduction YouTube Music, Unreasonable Studios, Jacknife Films & Black Dog Films Chris Hopewell, director via Jacknife Films & Black Dog Films; Jon Davey, DP; Philip Powell, DP assistant; Cadi Catlow, Jacky Howson, animators; Rosie Brind, producer/EP, Jacknife Films; Andy Stewart, Sharon Shang, Brandon Littlejohn, producers. Creative Direction Anomaly Alberto Chapa, Ray Ali, Emmanuel Madu, Matt Comer. Postproduction Tom Weller, editor; Stephen Ryan, After Effects. Construction/Design/Models Holly Jo Beck, set design; Harry Jenkins, set builder; James Harvey, character design; Henry St. Leger, storyboard artist; Richard Heard, puppet fabrication; Jonathan Minto, Chloe Moore, Stuart Seydel, Chris Addison, Alex Kolodotschko, Joanna Garland, Spike Hopewell, modelmakers. Production/Studio Executive Producers Jon Legere (Unreasonable Studios), Martin Roker (Black Dog Films UK), Molly Bohas (Black Dog Films US); Will Bronson, Amaechi Uzoigwe, Dilara Cagal, Courtney Marr, Naomi Zeichner, David Krinsky, Gianfranco Cuoco
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More