Stories of love are always a holiday classic. And in Chevy’s holiday film, it’s felt through the joyful and sometimes painful memories centered around a classic 1966 Chevy Impala.
Based on actual events, this long-form spot titled “Holiday Ride” saw agency Commonwealth//McCann team up with Academy Award winners Tom Hooper (director), Claudio Miranda (director of photography) and Rachel Portman (composer) to tell the story of love, redemption and restoration–because the greatest gift anyone can ever give is joy. Hooper directed via production house SMUGGLER.
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Credits
Client Chevrolet Agency Commonwealth//McCann Matt Canzano, chief creative officer, global market; Gary Pascoe, chief creative officer, North America; Nick Allen, creative director; Annie Zack, associate creative director; Miya Petrovic, director, creative department; Jeff Beverly, EVP, global director of content; Paul Renusch, director of broadcast production; Kelly Balagna, executive producer; Chris Ott, freelance producer. Production SMUGGLER Tom Hooper, director; Patrick Milling-Smith, Brian Carmody, co-founders/exec producers; Allison Kunzman, exec producer; Alex Hughes, head of production; Sara D’Alessio, producer; Claudio Miranda, DP. Music Rachel Portman, composer. Editorial Rock Paper Scissors Ted Guard, editor; Eve Kornblum, managing director; Cynthia Laplaige, post producer. Postproduction Company 3 Connor Callaghan, VFX exec producer/head of production; Siggy Ferstl, senior colorist; Matt Moran, senior producer. VFX Ben Walsh, VFX supervisor.
In this Wonderful Pistachios spot, a hungry office worker has gone to an extreme measure to keep from snacking on unhealthy food. She’s literally encased both of her hands in cement. However, the best laid plans fall by the wayside when a co-worker tells her of the healthy, satisfying snack of Wonderful Pistachios.
Harold Einstein of production company dummy directed “Cement Hands” for Wonderful Agency.
