In the last few years, many states have passed legislation banning specific books, and critical parts of American history–erasing the stories and contributions of marginalized people in our country. Just recently, Florida banned the use of state and federal funds on DEI programs at state universities. And it doesn’t appear like it will stop there.
So Courageous Conversations and agency Wieden+Kennedy New York teamed on a campaign based on the belief that all students deserve to have an education that represents our true history. The “America Erased” campaign was designed to show the dangerous repercussions of erasing stories that represent American values. A cornerstone of the campaign is this powerful film directed by Omar Jones via Riff Raff Films.
The film shows key pieces of history wiped away from photos and archival footage–with luminary figures like Dr. Martin Luther King banished from the classroom and Ruby Bridges eliminated from textbooks.
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Credits
Client Courageous Conversation Agency Wieden+Kennedy New York Marques Gartrell, chief creative officer/creative director; Monica Roebuck, copywriter; Macaihah Broussard, art director; Nick Setounski, head of integrated production; Cecilia Ramirez, producer; Caroline Park, associate producer; Christopher Gonzalez, art producer; Christian Colasuonno, sr. interactive producer; Donovan Triplett, brand strategy director; Mia Lockhart, designer. Production Company Riff Raff Omar Jones, director; Matthew Fone, owner; Matthew Clyde, exec producer; David Wept, producer; Jagger Corcione, line producer; Nem Fisher, production manager; Madison Baker, production coorindator. Editorial Arcade Edit Paul Martinez, editor; Sila Soyer, exec producer; Arlene Perez, producer; Lucas Ferreira, editorial assistant. VFX Preymaker Angus Kneale, Verity Kneale, Melanie Wickham, Clairellen Wallin, Luis Martin, Ija Ochoa, Jabulani Simelane, Edward Lopez, Julian Fitzpatrick, Nathan Anderson, David Grzesik, Hassan Taimur, Casey Herrick, Samantha Woods, Nicholas Young, Wynand de Wet, Kelley Harris, makers. Telecine Company 3 Sofie Borup, colorist; Shannen Troup, producer; Kevin Breheny, head of production. Audio Post Sonic Union Steve Rosen, sound designer/mix engineer; Justine Cortale, studio director. Music Company Walker Sara Matarazzo, managing director; Neha Ewell, Dottie Scharr, sr. producers; Sam Zirin, associate producer; Malcolm Parson, composer; Garrett Chabot, music editor.
Disney invites audiences into a heartwarming original story with A Disney Holiday Short: Best Christmas Ever, directed by Academy Award® winner Taika Waititi via production company Hungry Man. Premiering on Disney+ and online, and featuring the voice of John Goodman as Doodle, the short serves as the creative centerpiece of Disney’s new “Make Someone’s Holiday Magic” campaign.
At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year. Renowned Walt Disney Animation Studios animator Eric Goldberg, the creator of beloved Disney characters such as Genie from Aladdin (1992), acted as an advisor on the animation of the short in collaboration with Untold Studios, Hungry Man and creative agency adam&eveDDB.
This short follows last year’s Emmy®-nominated, A Disney Holiday Short: The Boy & The Octopus, also directed by Waititi, whose numerous Disney credits include Marvel Studios’ Thor: Ragnarok (2017) and Thor: Love and Thunder (2022), and Searchlight Pictures’ Jojo Rabbit (2019), for which he won an Oscar® for Best Adapted Screenplay.
“What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,”... Read More
