This dreamlike pre-launch film conceived by DDB Paris marks the pending return of Ubisoft game Assassin’s Creed Origins. The game’s rebirth features a whole new fight system and a fascinating world, more open and unpredictable than ever before. The new chapter in this game takes us back to the roots of the brotherhood in Egypt, in the first century B.C. The country is threatened by civil war and the expansion of Roman Empire. The end of a 3000-year-old civilization is at stake. Those troubled times will give birth to a hero, Bayek.
Titled “From Sand,” this pre-launch film was directed by Rob Petrie of MPC NY, which also handled the visual effects. Production was done by MPC NY and Eddy, Paris. A tribute to ancient Egypt’s beauty as much as a metaphor of its frailty, the film shows the symbols and achievements of a whole civilization being swept away by the wind. The end of this era will mark the beginning of the assassin’s history.
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Credits
Visual Effects/Animation: MPC NY Tobey Lindback, VFX sup/2D lead; Anthony Ricciardi, Vicky Osborn, Vadim Turchin, 3D lead; Renato Carone, Leslie Chung, Ruairi Twohig, Kelly Bruce, Tamir Sapir, Aaron Baker, Karen Weiss, Mazyar Sharifian, Bilali Mack, 2D; Chris Bernier, Jamie German, Butch Belair, Sue Jang, Graeme Revell, Ashley Bernes, Francisco Fraga, Casey Reuter, Mike Lombardo, Eddy Estevez, Justin Maynard, Stu Mintz, Ryan Reeb, Zhao Wang, Joshua Merck, Alek Vacura, Jemmy Molero, Ash Yee, Reginald Emvula, Wesley Schneider, Anthony Gordon, Lee Wolland, James Vidal, Natalie Homewood, Christine Kim, Nishanth Srinivasa, Kunal Sarkar, Sourodeep Dey, Baskaran S, Gopika Priya, Jyothi Prakash Panda, Manjunath Ramakrishnaiah, Ajai V John, Anbarasu E, Pritesh Krishnappa Kotian, Craig Savio Padua, Deepali Negi, Debalina Das Gupta, Subbaiah Addanki, Gowri Shankar Velusamy D, Bakiyaraj P, Radhakrishna Rethinasamy, Sachin Sureshrao Dhapudkar, Parineeta Jaiswal, et al, 3D. (Toolbox: Maya, Nuke Studio, Nuke, Arnold, Houdini) Agency: DDB Paris. Production: Eddy, Paris; MPC New York; Rob Petrie, director.
Part of Apple’s “Great Ideas Start Here” creative platform, this film--directed by Francois Rousselet via production company Division Global for agency TBWA\Media Arts Lab--celebrates the creative process behind doing your best work with the help of the MacBook Pro featuring the all-new M5 Pro and M5 Max, bringing game-changing performance and AI capabilities to the world’s best pro laptop.
With an original jazz score by Grammy-winning composer Antonio Sánchez, the film--titled “The Best Performance Yet”--uses music to explore the rhythms of work and the joys of finding your flow. In the film, the familiar clicks and taps of work are replaced with musical notes. As each professional jams on their new MacBook Pro, their “instrument” is added to the orchestra. M5 Pro and M5 Max deliver up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to M1 models. The film culminates with a powerful musical crescendo--commending its best performance yet. Read More
