The creative team at agency Deutsch is taking us to “Prom Night” on Oscar night. Set to debut during the Academy Awards telecast on Sunday (3/4), this spot titled “Prom Night” for Nest’s new Hello video camera doorbell Hello taps into the topic of how men treat women in society.
A dad at work is able to talk to his son remotely via Nest Hello on prom night, reminding him of the importance of treating his date with respect. Clearly, respect is a value that begins at home.
Matt Baron of Alldayeveryday directed the :30.
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Credits
Client Nest Agency Deutsch Pete Favat, chief creative officer, North America; Guto Araki, executive creative director; Neal Desai, Eric Manchester, creative directors; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Ali Issari, executive integrated producer; Eryk Rich, music director; Chase Butters, music producer; Dez Davis, music coordinator. Production Alldayeveryday Matt Baron, director; Renee Krumweide, exec producer; Nikola Westermann, head of production; Christian Nurse, line producer. Editorial Nomad Jared Coller, editor; Susye Melega, exec producer; Gabriella Page, producer; Kyle Behrens, assistant editor. Color MPC Ricky Gausis, colorist; Meghan Lang, exec producer; Rebecca Boorsma, sr. color producer. Music Track: Bloomed C; Robert Murguia, composer; Mophonics Music Publishing; Track: KAPT KAPT 0085 01201 Moving Up Instrumental APM-FUTZ v1 HERO Aurelien Mergault (SACEM), composer; Kaptain Music Library ASCAP / APM Music ASCAP, publishers. Audio Post Lime Studios Joel Waters, mixer; Susie Boyajan, exec producer; Chris Nungary, assistant mixer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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