Here’s a film title for you: “Imagine A World Where Detergent Doesn’t Come In Plastic Containers”
Well, that’s pretty much all you need to know about director Bine Bach’s new film for Norwegian circular refill service På(fyll). Produced by Copenhagen-based Bacon and made with Oslo agency Anorak, the film showcases the Danish director’s signature deadpan humor in an exquisite and hilarious symphony that transcends time and space.
Client På(fyll) Agency Anorak Amundsen Tuvnes, Jens Bjorklund, creatives; Svein Werner Lyngmyr, design. Production Company Bacon Bine Bach, director; Magne Lyngner, exec producer; Øystein Dyb, producer; Jonas Blond, DP; Ida Nilsen, production manager; Marius Vesten, location manager; Stein Bjorgo, props master; Karen Eliesson, wardrobe; Ola J. Nestande, VFX; Markus Tangre, puppeteer. Music Mads Bergland. Color Grade TMLA Didrik Brathen, colorist.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
