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    Top Spot of the Week: Director Bruno Aveillan, Altmann + Pacreau Sound “The Cry” To Combat Animal Abuse

    By SHOOTUpdated:No Comments3423 Views

    Director Bruno Aveillan of Quad Productions teamed with Paris ad agency Altmann + Pacreau on this powerful film, The Cry, for 30 Millions d’Amis (30 Million Friends), a French organization dedicated to fighting for the welfare and protection of all animals.

    This film provides a unique sensory experience which sheds a poignant, heart-wrenching light on the cruelty that many defenseless animals have to endure as they are subjected to varied forms of abuse, including abandonment, intensive farming, bull fighting, animal testing, hunting abuses and circus animal exploitation.

    The Cry is part of a campaign that challenges politicians to handle animal protection as a core social issue. Altmann + Pacreau imagined a campaign featuring the brutality of human indifference towards the plight of animals–animals who find themselves united by the same cry of despair.

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    Credits

    Client Fondation 30 Millions d’Amis (30 Million Friends) Agency Altmann + Pacreau, Paris Olivier Altmann, executive creative director; Jessica Piergiovanni, head producer; Charles Schiepan, art director; Jack Roman, copywriter. Production Quad Productions/Quad Group Bruno Aveillan, director; Timothee Boulliee, exec producer; Thomas Le Peutrec, director of production. Nataly Aveillan. Production Services Shelter Postproduction  Editorial Fix Studio/Quad Group Thanh Long Bach, editor; Nataly Aveillan, post producer; Arthur Paux, colorist. Music “Erica’s Waltz” written by Olafur Arnalds. Sound Production AOC. Post Benjamin Laborde, SFX supervisor/lead Flame; Aymeric Rochas, Anne Georges, Flame artists.

    Media Type:Film: Student
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:Altmann + PacreauBruno AveillanQuad Productions



    Wells Fargo, BBDO New York, Director Taika Waititi Journey To Paris With Reese Witherspoon

    Friday, March 13, 2026

    Wells Fargo has rolled out the new iteration of its partnership with Academy Award-winning actress and producer Reese Witherspoon, this time taking audiences to Paris, the City of Light.

    Directed by Taika Waititi via production company Hungry Man and created in partnership with BBDO New York, this :30 captures Witherspoon discovering Paris through fresh eyes, thanks to the benefits of the Autograph Journey credit card. From exploring iconic landmarks to dining at charming local cafés, the spot celebrates the magic of experiencing a beloved destination in an entirely new way--an extension of the campaign’s core message about rediscovering travel.

    This latest creative follows the London-based debut ad with Witherspoon that launched last fall and continues the campaign’s travel-led storytelling, using iconic global cities as backdrops to bring the credit card’s rewards to life.

    Greg Ketchum, executive creative director, BBDO New York, said, “Reese represents something we all recognize--the way work can turn travel into a blur. You’re moving from one place to the next without really being in any of them. With the Autograph Journey Card, the idea is to shift that perspective. It gives her--and all of us--a reason to slow down, rediscover the moment, and experience a place like it’s the first time.”

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